Human trafficking is a global crisis that challenges governments, international organizations, and civil society. In Indonesia, this reality affects thousands of people, especially women and children, who are exploited in forced labor and sexual exploitation networks. But how can social media help combat this crime?
A recent study, published in the Multidisciplinary Reviews Journal and conducted by researchers Sakinah Sofia Rosanaa and Ahmad Sahide, from Universitas Muhammadiyah Yogyakarta, analyzed how the International Organization for Migration (IOM) has been using its official Twitter (now X) account, @IOMIndonesia, to raise awareness about human trafficking in the country. The study also examined the impact of this strategy on public debate and policies to combat this crime.
Social Media in the fight against human trafficking
To understand IOM’s role, the researchers conducted a qualitative analysis of the organization’s posts on Twitter between July 2015 and March 2023. Using the NVivo 12 Plus tool, they extracted data on posting volume, key themes, and interactions with other relevant accounts, such as @unmigration, @IOMAsiapacific, and @stateprm.
Additionally, the study incorporated a review of academic literature on human trafficking in Indonesia and applied the Institutional Liberalism Theory to interpret the data. This approach allowed researchers to assess how cooperation between governments and international organizations can strengthen efforts to combat human trafficking.
What is Institutional Liberalism Theory and why does it matter?
The Institutional Liberalism Theory suggests that international organizations play a crucial role in fostering cooperation between nations to address global issues. Unlike more skeptical perspectives on institutional effectiveness, this theory argues that through multilateral agreements and international norms, it is possible to reduce conflicts, strengthen public policies, and promote coordinated actions against challenges such as human trafficking.
In the Indonesian context, this theory helps explain how IOM leverages social media to expand its influence and enhance anti-trafficking efforts. The organization not only disseminates information but also encourages joint action among governments, NGOs, and citizens, creating a global support network.
The fight against human trafficking is intensifying
The research findings reveal alarming numbers: between 2016 and 2023, the volume of posts on @IOMIndonesia increased significantly, coinciding with a rise in human trafficking reports in the country. The study highlights that:
- The number of posts more than doubled after 2016, indicating increased efforts by IOM to raise awareness about the issue.
- The most commonly used hashtags included #IOMAsiaPacific, #Indonesia, #migration, and #covid19, helping expand the reach of the messages.
- Key themes covered awareness campaigns, case reports, victim support, and prevention initiatives.
- Engagement increased when IOM interacted with other organizations, demonstrating that digital cooperation can strengthen the fight against trafficking.
Another significant finding is that IOM does not act alone. Its impact is amplified when it mobilizes support networks in both the public sector and civil society. This confirms the importance of international collaboration in addressing human trafficking.
Can digital cooperation save lives?
The study reinforces that human trafficking cannot be tackled by a single country alone. International cooperation, as exemplified by IOM’s work, plays a vital role in protecting migrants, shaping public policies, and supporting victims.
The researchers also emphasize that the strategic use of social media can be a powerful tool in combating human trafficking, helping to identify cases, raise awareness in society, and pressure governments to take more effective actions.
How can you contribute to this cause?
Raising awareness is the first step in combating human trafficking. Sharing information, supporting initiatives from organizations like IOM, and reporting suspicious situations can make a difference.
💬 Do you believe social media can be an effective tool in the fight against human trafficking? Have you come across any campaigns that caught your attention? Share your thoughts in the comments!
Read the full article on the Multidisciplinary Review Journal website
This reaserch was conducted by:
- Sakinah Sofia Rosana, Universitas Muhammadiyah Yogyakarta, Indonesia
- Ahmad Sahide, Universitas Muhammadiyah Yogyakarta, Indonesia
