| This article investigates the influence of green advertising on consumer purchase intention based on the theory of planned behavior. In recent years, the importance of sustainability has grown...
Van Thu Nguyen,
Thi Hai Yen Nguyen,
Thi Minh Phuong Nguyen,
Cong Giap Truong,
Duc Tai Do , et al.
| This study examines the impact relationship of economic restructuring on the development of a circular economy in agriculture and green growth within the context of Vietnam. The quantitative...
Pham Ngoc Huong Quynh,
Nguyen Van Phuong,
Tran Thi Thanh Thuy,
Vu Dinh Khoa,
Ly Thu Cuc, et al.
| The study employs the extended Theory of Planned Behavior to explore the factors influencing students' intention to consume green industrial products in Hanoi. Utilizing SPSS for data analysis,...