| The coffee shop industry in Indonesia is growing rapidly, characterized by more new entrants and increased competition. This study analyzes the effect of co-branding,...

| In an increasingly competitive market, this study investigates how emerging travel companies in Indonesia can enhance customer satisfaction and loyalty. The research...

| During the COVID-19 pandemic, agro-input dealers assumed a vital dual role by supplying essential agro-inputs and providing critical technical advisory services to farmers. The pandemic...

| This study examines the impact of critical factors on customer behavior in the B2C e-commerce sector, particularly focusing on e-customer satisfaction, electronic word-of-mouth (e-WOM),...

| Customer churn, the loss of customers to a business, is a significant challenge in the banking industry. Retaining existing customers is crucial for banks to maintain profitability and sustain...