Search Results for consumer behavior
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The impact of green advertising on consumer purchase intention based on the theory of planned behavior
Abdulkader Dahhan,
Igor Arenkov.
| This article investigates the influence of green advertising on consumer purchase intention based on the theory of planned behavior. In recent years, the importance of sustainability has grown...
Published in 11 March 2025
A decision tree classifier approach for predicting customer’s inclination toward use of online food delivery services
Janmejay Shukla,
Aarti Deshpande.
| In today’s world, demand for online food delivery (OFD) applications has been boosted because of people’s busy schedules and aspirations for comfortable and smooth lifestyles. The purpose of the...
Published in 22 November 2023
Study on consumer food preference and brand association in India: A socio-economic study
Deepali Rani Sahoo,
Megha Chauhan.
| In both small and large cities of India, urbanization is observed, accompanied by significant developments across all industries, resulting in increased prosperity. The success of the food and...
Published in 29 August 2023
Exploring Teapot Consumer Dynamics: The Impact of Satisfaction, Affective Reactions, and Brand Credibility
Zeqin Lin,
Shahriman Zainal Abidin.
| This paper explores the impact of consumer behavior and product design on the willingness to repurchase tea sets. As the Chinese economic model increasingly relies on consumption driven, tea...
Published in 23 December 2024
Online food delivery, the new normal: A systematic study of determinants of consumer buying behavior
Janmejay Shukla,
Aarti Deshpande.
| The demand for online food delivery (OFD) services surged in recent years due to the growing trend of busy lifestyles and convenience-oriented behavior. The study aimed to explore the key...
Published in 08 July 2024
Exploring the product attributes of butterscotch sauce made from palm syrup by Kano model
Nanoln Dangsungwal,
Noppawut Chamnanwad,
Wiritpat Muangburee,
Supuksorn Masavang,
Intheema Hiran-Akkharawong,
et al.
| This study revealed key insight into the consumption behavior and product attributes of sauces, specifically regarding butterscotch sauce made from palm syrup, using the Kano model. The sample...
Published in 13 September 2024
Eco-friendly products and gender: an exploration of environmental perspectives
Vipin Jain,
Vipul Pancholi,
L. Sudershan Reddy,
Gopal Arora.
| Countries must balance growth in economy with ecological preservation in order to successfully address the degradation of the environment. This frequently entails putting in place laws and...
Published in 26 July 2024
The mimicker and the mimicked: Desirable digital influencer to follow (taste leader vs. opinion leader)
Rahmat Berliano Jeyhan,
Christian Haposan Pangaribuan.
| The impact of social media on consumer purchasing behavior is explored in this study, employing the Influence Framework Theory and Doppelganger Theory as theoretical frameworks. The four phases...
Published in 28 December 2023
Communication Infrastructure for the prevention of free sex behavior of adolescents in Bogor Regency, Indonesia
Rina Sovianti,
Sarwititi Sarwoprasodjo,
Aida Vitayala Sjafri Hubeis,
Tin Herawati.
| Reproductive health education plays a crucial role in individual well-being. This study aims to explore the impact of free sex on reproductive health, with a specific focus on the increasing...
Published in 16 May 2024
Barriers toward the adoption of mobile payment for Vietnamese consumers in rural areas
Nguyen Van Phuong,
Le Thi Bich Ngoc,
Tran Van Hiep,
Ly Thu Cuc.
| The study aimed to assess the impact of barriers on the intention to use mobile payment services among rural residents in various provinces of Vietnam. Barriers were categorized into two groups:...
Published in 13 August 2024
Medical insurance: Factor influencing medical insurance purchase decisions among Malaysians:
Norhafizah Mohamad Dasuki,
Yap Xun Yu,
Aslina Siman,
Nurul Ibtisyami Yasin,
Fairuz Izzuddin Romli.
| Medical insurance covered the person's medical and hospitalization expenditures. Medical insurance pay for pre- and post hospitalization expenses as treatment in the medical plan. Medical...
Published in 13 October 2024
Exploring gen z loyalty in SVOD platforms: An integrated S-O-R and PAD theory perspective
Hanan Laras Sabrina,
Johannes.
| This study examines the mediating role of e-customer engagement in the relationship between e-customer trust and loyalty among Gen Z users of Subscription Video-on-Demand (SVOD) services in...
Published in 05 May 2025
Marketing insights from social media discourse on islamic banking in Indonesia: A social network analysis
Muhamad Subhi Apriantoro,
Pristika Yuniarti.
| This research examines Twitter conversations about Islamic banking in Indonesia to better understand the prevailing discourse. The Indonesian populace displays notable interest in Islamic...
Published in 09 November 2024
AI-enabled identification of consumer’s purchase intention with a practical implementation through analysis of review comments in real time
Bhawana Kothari,
Ambica Prakash Mani.
| The market has grown significantly in the digital age thanks to a variety of smart gadgets. E-commerce websites have become important marketplaces for buying and selling, successfully showcasing...
Published in 03 June 2024
Visual communication in car advertising posters in Vietnam from a sociosemiotic perspective
Thanh Thai Nguyen.
| In today's fiercely competitive market, advertising plays a crucial role in shaping consumer behavior. To achieve this, it does not just rely on language but also uses creative visual elements...
Published in 21 January 2025