Keywords:
entrepreneurship
entrepreneurial education
corporate entrepreneurship
university professor
social outcomes

  • Abstract

    The growing integration of entrepreneurship and innovation in universities requires public graduate programs to adapt to social and market demands. This study investigates the integration of Entrepreneurial Orientation (EO) in Stricto Sensu administration programs at Brazilian public universities. These programs are essential for training leaders and innovators, yet their ability to foster entrepreneurship and strategic thinking remains underexplored. The research adopts a qualitative approach, based on interviews with coordinators and professors from four major Brazilian public universities. Content analysis reveals an increasing alignment between teaching and entrepreneurial practices, driven by active learning methods. However, challenges persist, such as the tension between academic productivity and practical entrepreneurial experiences, as well as the still incipient collaboration between universities and the private sector. The findings highlight the role of graduate programs in developing strategies aligned with societal needs and the importance of institutional support for entrepreneurial initiatives. This study reinforces how EO can be a strategic tool in public administration education, preparing leaders to address social challenges through innovation and collaboration.

  • References

    1. Abidi, O., Nimer, K., Bani-Mustafa, A., & others. (2022). Relationship between faculty characteristics and their entrepreneurial orientation in higher education institutions in Kuwait. Journal of Innovation and Entrepreneurship, 11, 12. https://doi.org/10.1186/s13731-022-00206-7
    2. Aga, M. K. (2023). The mediating role of perceived behavioral control in the relationship between entrepreneurship education and entrepreneurial intentions of university students in Ethiopia. Journal of Innovation and Entrepreneurship, 12, 32. https://doi.org/10.1186/s13731-023-00297-w
    3. Almasri, O., & Ahmad, A. (2020). Intrapreneurial behaviors and innovative performance: The moderating role of employees’ characteristics in commercial banks. Accounting, 6(6), 1007–1020. https://doi.org/10.5267/j.ac.2020.7.018
    4. Almeida, E. S., et al. (2017). Método de caso como ferramenta de ensino para integração entre a teoria acadêmica e a prática empresarial. Olhar de Docente, 20(2). https://doi.org/10.5212/OlharProfr.v20i2.0005
    5. Amaral, J. A. A. do. (2021). Using project-based learning to teach project-based learning: Lessons learned. Pro-Posições, 32, e20180135EN. https://doi.org/10.1590/1980-6248-2018-0135EN
    6. Anderson, B. S., Kreiser, P. M., Kuratko, D. F., Hornsby, J. S., & Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 36(10), 1579–1596. https://doi.org/10.1002/smj.2298
    7. Bardin, L. (2011). Análise de conteúdo (L. A. Reto & A. Pinheiro, Trads.). Edições 70.
    8. Blockmans, W. (2020). Medieval universities and empirical research. In Medieval universities and empirical research (Chap. 3). Springer. https://doi.org/10.1007/978-3-030-41834-2_3
    9. Brasil Júnior – Confederação Brasileira de Empresas Juniores. (2023). IES empreendedoras 2023. https://drive.google.com/drive/folders/1V_WjFuZRhc0-9LBvNC_oLVcXt7gOf-OU
    10. Brasil. Coordenação de Aperfeiçoamento de Pessoal de Nível Superior. (2024a). Avaliação da pós-graduação. https://www.gov.br/capes/pt-br/acesso-a-informacao/perguntas-frequentes/avaliacao-da-pos-graduacao
    11. Bratianu, C., Hadad, S., & Bejinaru, R. (2020). Paradigm shift in business education: A competence-based approach. Sustainability, 12(4), 1348. https://doi.org/10.3390/su12041348
    12. Cabral, T. L. de O., Silva, F. C. da, Pacheco, A. S. V., & Melo, P. A. de. (2020). A CAPES e suas sete décadas: Trajetória da pós-graduação stricto sensu no Brasil. Revista Brasileira de Pós-Graduação, 16(36), 1–22. https://doi.org/10.21713/rbpg.v16i36.1680
    13. Castanhar, J. C., Dias, J. F., & Esperança, J. P. (2006). Orientação empreendedora, reconhecimento de oportunidades e desempenho em pequenas e médias empresas brasileiras: Evidências de dois estudos de caso. In Anais do 30º Encontro Nacional de Programas de Pós-Graduação em Administração (ENANPAD).
    14. Castro, M. H. de M. (2011). Universidades e inovação: Configurações institucionais e terceira missão. Caderno CRH, 24(63), 555–574. https://doi.org/10.1590/S0103-49792011000300007
    15. Ceptureanu, E. G., Ceptureanu, S. I., & Popescu, D. I. (2017). Relationship between entropy, corporate entrepreneurship and organizational capabilities in Romanian medium-sized enterprises. Entropy, 19, 448. https://doi.org/10.3390/e19080412
    16. Copelli, F. H. D. S., Erdmann, A. L., Santos, J. L. G. dos, Backes, D. S., & Martini, J. G. (2022). Empreendedorismo e educação empreendedora no contexto da pós-graduação em enfermagem. Revista Gaúcha de Enfermagem, 43, e20200444. https://doi.org/10.1590/1983-1447.2022.20200444.pt
    17. Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
    18. Cristofoletti, E. C., & Serafim, M. P. (2017). A relação universidade–empresa sob diferentes abordagens: Da universidade empreendedora ao capitalismo acadêmico. Educação, 40(1), 73–82. https://doi.org/10.15448/1981-2582.2017.1.22838
    19. Curvo, F. E., Mello, G. J., & Leão, M. F. (2023). A gamificação como prática de ensino inovadora: Um olhar para as teorias epistemológicas. Cuadernos de Educación y Desarrollo, 15(6), 4972–4994. https://doi.org/10.55905/cuadv15n6-008
    20. Cvijić, M., Tatarski, J., Katić, I., Vekić, A., & Borocki, J. (2019). Entrepreneurial orientation of public universities in the Republic of Serbia: Empirical study. Sustainability, 11, 1509. https://doi.org/10.3390/su11061509
    21. Dabić, M., Švarc, J., & González-Loureiro, M. (2018). Entrepreneurial universities in innovation-seeking countries: Challenges and opportunities. Palgrave Macmillan. https://doi.org/10.1057/9781137579829
    22. Dal-Soto, F., Souza, Y. S. D., & Benner, M. (2021a). The entrepreneurial orientation in the transformation of universities. BBR. Brazilian Business Review, 18(3), 255–277. https://doi.org/10.15728/bbr.2021.18.3.2
    23. Dal-Soto, F., Souza, Y. S. D., & Benner, M. (2021b). Trajetórias basilares em direção a um modelo de universidade empreendedora. Educação em Revista, 37, e20291. https://doi.org/10.1590/0102-469820291
    24. Denzin, N. K., & Lincoln, Y. S. (2006). Introdução: A disciplina e a prática da pesquisa qualitativa. In N. K. Denzin & Y. S. Lincoln (Eds.), O planejamento da pesquisa qualitativa: Teorias e abordagens (2nd ed., pp. 15–41). Artmed.
    25. Etzkowitz, H. (2003). Research groups as “quasi-firms”: The invention of the entrepreneurial university. Research Policy, 32(1), 109–121. https://doi.org/10.1016/S0048-7333(02)00009-4
    26. Etzkowitz, H. (2013). Anatomy of the entrepreneurial university. Social Science Information, 52(3), 486–511. https://doi.org/10.1177/0539018413485832
    27. Etzkowitz, H., Germain-Alamartine, E., Keel, J., Kumar, C., Smith, K. N., & Albats, E. (2019). Entrepreneurial university dynamics: Structured ambivalence, relative deprivation and institution-formation in the Stanford innovation system. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2018.10.019
    28. Felcher, C. D. O., & Folmer, V. (2021). Educação 5.0: Reflexões e perspectivas para sua implementação. Revista Tecnologias Educacionais em Rede (Reter), 2(3), E5/01–15. https://periodicos.ufsm.br/reter/article/view/67227
    29. Feola, R., Parente, R., & Cucino, V. (2021). The entrepreneurial university: How to develop the entrepreneurial orientation of academia. Journal of the Knowledge Economy, 12(4), 1–22. https://doi.org/10.1007/s13132-020-00675-9
    30. Fernandes, A. B. (2024). Aprendizagem baseada em problemas e formação acadêmica do administrador. Revista Educação & Ensino, 8(1). https://doi.org/10.71136/ree.v8i1.643
    31. Gil, A. C. (1999). Métodos e técnicas de pesquisa social (5th ed.). Atlas.
    32. Gil, A. C. (2002). Como elaborar projetos de pesquisa. Atlas.
    33. Guerrero-Cano, M., Kirby, D., & Urbano, D. (2006). A literature review on entrepreneurial universities: An institutional approach. In Proceedings of the 3rd Conference of Pre-communications to Congresses. Autonomous University of Barcelona.
    34. Guerrero-Cano, M., Urbano, D., Cunningham, J., & Organ, D. (2014). Entrepreneurial universities in two European regions: A case study comparison. The Journal of Technology Transfer, 39(3), 415–434. https://doi.org/10.1007/s10961-012-9287-2
    35. Hormiga, E., de Saá-Pérez, P., Díaz-Díaz, N. L., Ballesteros-Rodríguez, J. L., & Aguiar-Díaz, I. (2017). The influence of entrepreneurial orientation on the performance of academic research groups: The mediating role of knowledge sharing. The Journal of Technology Transfer, 42(1), 10–32. https://doi.org/10.1007/s10961-015-9463-2
    36. Hostins, R. C. L. (2006). Os Planos Nacionais de Pós-Graduação (PNPG) e suas repercussões na pós-graduação brasileira. Perspectiva, 24(1), 133–160.
    37. Juliatto, D. L., Queiroz, A. H., & Lezana, A. G. R. (2017). A universidade empreendedora. In Empreendedorismo, inovação e sustentabilidade: Origem, evolução e tendências. Laboratório de Empreendedorismo e Inovação, UFSC.
    38. Klein, S. B., & Pereira, F. C. M. (2020). Entrepreneurial university: Conceptions and evolution of theoretical models. Revista Pensamento Contemporâneo em Administração, 14(4), 20–35. https://doi.org/10.12712/rpca.v14i4.43186
    39. Kraus, S., Breier, M., Jones, P., & Hughes, M. (2019). Individual entrepreneurial orientation and intrapreneurship in the public sector. International Entrepreneurship and Management Journal, 15, 1247–1268. https://doi.org/10.1007/s11365-019-00593-6
    40. Langford, C. H., Hall, J., Josty, P., Matos, S., & Jacobson, A. (2006). Indicators and outcomes of Canadian university research: Proxies becoming goals? Research Policy, 35, 1586–1598. https://doi.org/10.1016/j.respol.2006.09.021
    41. Longo, W. P. (1989). Ciência e tecnologia: Evolução, inter-relação e perspectivas. In Anais do 9º Encontro Nacional de Engenharia de Produção (Vol. 1, p. 42).
    42. Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.2307/258632
    43. Mamedov, A. K., Lipatova, M. E., & Korkiya, E. D. (2021). Nuevos escenarios para la estrategia de desarrollo universitario en el espacio educativo internacional. Acta Universitaria, 11(2), 129–143. https://doi.org/10.17162/au.v11i2.636
    44. Mann, P. (2015). Market logic in higher education: Rethinking with sociological imagination. International Journal of Research in Finance and Marketing, 5(4), 1–7. https://euroasiapub.org/market-logic-in-higher-education-rethinking-with-sociological-imagination/
    45. Marmolejo, F. J., & Groccia, J. E. (2022). Reimagining and redesigning teaching and learning in the post-pandemic world. New Directions for Teaching and Learning, 2022(169), 21–37. https://doi.org/10.1002/tl.20480
    46. Matthew, J., Mayhew, B. S., Selznick, L., Barnes, A. C., & Staples, B. A. (2019). Examining curricular approaches to developing undergraduates’ innovation capacities. The Journal of Higher Education, 90(4), 563–584. https://doi.org/10.1080/00221546.2018.1513307
    47. Mello, C. M., Neto, J. R. M. A., & Petrillo, R. P. (2021). Educação 5.0: Educação para o futuro. Freitas Bastos.
    48. Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791. https://doi.org/10.1287/mnsc.29.7.770
    49. Mintzberg, H. (1973). Strategy-making in three modes. California Management Review, 16, 44–53. https://doi.org/10.2307/41164491
    50. Mota, A. R., & Rosa, C. T. W. (2018). Ensaio sobre metodologias ativas: Reflexões e propostas. Revista de Educação, 25(2), 261–276. https://doi.org/10.5335/rep.v25i2.8161
    51. Ogassavara, D., et al. (2022). Role playing e suas possibilidades no contexto educacional. Revista Psicopedagogia, 39(119), 242–250. https://doi.org/10.51207/2179-4057.20220021
    52. Ostojic, M., & Leko Simic, M. (2021). Students’ perceptions of public vs. private higher education institution brand value in Croatia. Sustainability, 13(17), 9767. https://doi.org/10.3390/su13179767
    53. Rampazzo, L., & Joslin, E. B. (2017). Identidade, história e desafios da universidade. Revista Ciência Contemporânea, 1(1), 75–87.
    54. Ratković, T., Šlogar, H., & Šokčević, S. (2022). Entrepreneurial competencies of university students. Economics & Sociology, 15(4), 129–145. https://doi.org/10.14254/2071-789x.2022/15-4/6
    55. Ribeiro, É. A., & Alves, A. F. (2019). Barreiras e potencialidades da interação universidade–empresa sob a perspectiva de docentes da Universidade Estadual de Maringá. Acta Scientiarum. Human and Social Sciences, 41(2), e45679. https://doi.org/10.4025/actascihumansoc.v41i2.45679
    56. Riviezzo, A., Audretsch, D. B., Grimaldi, R., & Kelley, D. (2018). European universities seeking entrepreneurial paths: The moderating effect of contextual variables on the entrepreneurial orientation–performance relationship. Technological Forecasting and Social Change, 141, 232–248.
    57. Rocha, A. K. L. da, Marcondes de Moraes, G. H. S., & Fischer, B. B. (2021). The role of university environment in promoting entrepreneurial behavior: Evidence from heterogeneous regions in Brazil. Innovation & Management Review. https://doi.org/10.1108/INMR-08-2020-0112
    58. Salamzadeh, A., Salamzadeh, Y., & Daraei, M. (2011). Toward a systematic framework for an entrepreneurial university: A study in Iranian context with an IPOO model. Journal of Innovation and Entrepreneurship.
    59. Santos, E. G. dos, Maehler, A. E., & Teixeira de Mello, S. P. (2021). A orientação empreendedora na universidade pública: Um estudo de caso. Revista de Ciências da Administração, 23(60), 175–197. https://doi.org/10.5007/1983-4535.2021.e74337
    60. Santos, Z. C., & Alves Palmeira, J. A. (2022). Aplicação da aprendizagem baseada em projeto no curso superior de administração: Contribuições na aprendizagem, desenvolvimento de habilidades e formação profissional dos discentes. Revista GUAL, 15(2), 65–86. https://doi.org/10.5007/1983-4535.2022.e84217
    61. Santoso, R., Priyanto, S. H., Junaedi, I. W. R., Santoso, D. S. S., & Sunaryanto, L. T. (2023). Project-based entrepreneurial learning (PBEL): A blended model for startup creations at higher education institutions. Journal of Innovation and Entrepreneurship, 12(1), 1–22. https://doi.org/10.1186/s13731-023-00276-1
    62. Silva, M. E. F. da. (2020). “Publique ou pereça”: Efeitos do produtivismo acadêmico na produção em periódicos de um programa de pós-graduação em educação (2000–2018). Revista Inter-Ação, 45(3), 621–636. https://doi.org/10.5216/ia.v45i3.61514
    63. Silva, M. S. da, Nascimento Queiroz, D. P. do, Abrantes, M. L. F., Cabrera, F. P., Pereira, J. E., Pereira, R. M. S., & Santos, M. L. dos. (2021). A importância da relação dos programas de pós-graduação e do setor produtivo na geração de inovação tecnológica. Research, Society and Development, 10(4), e14342. https://doi.org/10.33448/RSD-V10I4.14342
    64. Sistema de Relatórios do Sucupira Beta da CAPES. (n.d.). Sistema de relatórios do Sucupira. https://sucupira-beta.capes.gov.br/sucupira4/painel/ReportSection020dfa75544900701125
    65. Souza, A. A. N., & Schneider, H. N. (2022). Da educação 1.0 à educação 3.0: Desafios para a prática docente no século XXI. Olhar de Docente, 25, e17555.014.
    66. Tajpour, M., Kawamorita, H., & Demiryürek, K. (2020). Towards the third generation of universities with an entrepreneurial approach. International Journal of Technoentrepreneurship, 4(2), 122–136. https://doi.org/10.1504/IJTE.2020.10036599
    67. Todorovic, Z. W., McNaughton, R. B., & Guild, P. (2011). ENTRE-U: An entrepreneurial orientation scale for universities. Technovation, 31(2), 128–137. https://doi.org/10.1016/j.technovation.2010.10.009
    68. van Berkel, K., & Homburg, E. (2023). The laboratory revolution and the creation of the modern university, 1830–1940. Amsterdam University Press. https://doi.org/10.5117/9789463720434
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2026 The Authors

How to cite

Oliveira, K. P., Valadares, J. L., & Emmendoerfer, M. L. (2026). Entrepreneurial orientation in Brazilian public graduate programs: Strategizing for professional training and societal impact. Multidisciplinary Science Journal, 8(9), 2026498. https://doi.org/10.31893/multiscience.2026498
Crossref
Scopus
Google Scholar
Europe PMC
  • Article viewed - 294
  • PDF downloaded - 104