A study on the visual design satisfaction of cultural creative products on the basis of perceived value: A case study of the tianjin binhai art museum

Adzrool Idzwan Bin Ismail; Peiwen Liu; Hu Mingming

doi:10.31893/multiscience.2025374

Keywords:

cognitive value

experiential value

perceived value theory

satisfaction

art education programs

Abstract

Taking the Tianjin Binhai Art Museum in China as a case study, this research adopts wetland observation and questionnaire survey methods to explore the relationship between the perceived value of cultural creative product visual design and consumer satisfaction. The study revealed that the functional value, experiential value, and cognitive value of the visual design of the Tianjin Binhai Art Museum’s cultural creative products have positive effects on consumer satisfaction, with the lowest satisfaction score found for experiential value. This investigation also underscores the significance of visual typesetting components, such as aesthetic charm, societal images, and interactivity, can impact the overall observation of an product. By inspecting the interplay between these aspects, this analysis emphasizes that shoppers’ emotional and cerebral participation is as critical as the operational worth of the goods. The analysis puts forward an comprehensive paradigm that consolidates shows, cultural items, and art teaching plans to improve the demonstration and distribution of cultural resourceful merchandise. This research remarkably highlights how visual elements like appealing appearance, cultural signs, and interactivity can affect overall perception. By examining the interplay between visual style factors, consumers' emotional and intellectual involvement, and functional value, the study proposes an integrated model of exhibitions, cultural products and programs to enhance presentations and spread of cultural creative works. The research proposes a model that combines exhibitions, cultural creative products, and art education programs to enrich the presentation and dissemination of cultural creative products while emphasizing the enhancement of functional and cognitive values, as well as focusing on interactivity and consumer experience.
References
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Ismail, A. I. B., Liu, P., & Mingming, H. (2025). A study on the visual design satisfaction of cultural creative products on the basis of perceived value: A case study of the tianjin binhai art museum. Multidisciplinary Science Journal, 7(9), 2025374. https://doi.org/10.31893/multiscience.2025374

[1] Ceci, M. W., & Kumar, V. K. (2016). A correlational study of creativity, happiness, motivation, and stress from creative pursuits. Journal of Happiness Studies, 17, 609-626.

[2] Chan, D. Y., & Pan, Z. (2024). An Empirical Study on Cultural Image, Perceived Value, and Purchase Intention: A Case of Chinese Intangible Cultural Heritage “Gambiered Canton Gauze”. In SHS Web of Conferences (Vol. 185, p. 02006). EDP Sciences.

[3] Chitturi, R., Londoño, J. C., & Henriquez, M. C. (2022). Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price. Color Research & Application, 47(3), 729-744.

[4] Danaher, P. J., & Mattsson, J. (1994). Customer satisfaction during the service delivery process. European journal of Marketing, 28(5), 5-16.

[5] Fareed, M., Mohd Isa, M. F., Ahmad, A., & Laeeq, H. (2016). Performance management system (PMS) as a predictor of employee performance of private bank managers in (Pakistan). The Social Sciences, 11(20), 5035-5042.

[6] Günay, M. (2021). Design in visual communication. Art and Design Review, 9(02), 109.

[7] Han, S., Shi, Z., & Shi, Y. (2022). Cultural and creative product design and image recognition based on the convolutional neural network model. Computational Intelligence and Neuroscience, 2022(1), 2586042.

[8] Hou, Y. (2020). Research on the application of emotional design in cultural creative product design. In E3S Web of Conferences (Vol. 179, p. 02119). E3S Web of Conferences.

[9] https://zh.wikipedia.org/wiki/%E5%A4%A9%E6%B4%A5%E5%B8%82

[10] Huang Ting, Zhang Jie & Yang Xin. (2023). Research on design of cultural and creative products of Dujiangyan Water Cultural Heritage based on Kano model. Sichuan Water Resources, 44(05), 173-175.

[11] Huang, H., Chen, H., & Zhan, Y. (2023). A Study on consumers’ perceptions of museum cultural and creative products through online textual reviews: an example from palace museum’s cultural and creative flagship store. Behavioral Sciences, 13(4), 318.

[12] Huo, H., Shen, K., Han, C., & Yang, M. (2024). Measuring the relationship between museum attributes and visitors: An application of topic model on museum online reviews. Plos one, 19(7), e0304901.

[13] Hur, Y. J., & Ye, C. H. (2018). An Improvement Method of Engineering Education Quality using Kano's Dualistic Quality Model and Timko's Satisfaction Coefficient. Journal of Engineering Education Research, 21(3), 31-37.

[14] Jo, C. H., & Nam, Y. J. (2017). A Study on Open University's Library Service Quality Using the Kano Model and the Timko's Customer Satisfaction Coefficient. Journal of the Korean BIBLIA Society for library and Information Science, 28(2), 137-155.

[15] Lai, L. S., To, W. M., Lung, J. W., & Lai, T. M. (2012). The perceived value of higher education: The voice of Chinese students. Higher Education, 63(3), 271-287.

[16] Li, H., Zhu, Y., Guo, Q., Wang, J., Shi, M., & Liu, W. (2024). Unveiling Consumer Satisfaction with AI-Generated Museum Cultural and Creative Products Design: Using Importance–Performance Analysis. Sustainability, 16(18), 8203.

[17] Li, X., & Lin, B. (2021). [Retracted] The Development and Design of Artificial Intelligence in Cultural and Creative Products. Mathematical Problems in Engineering, 2021(1), 9942277.

[18] Li, Z., Shu, S., Shao, J., Booth, E., & Morrison, A. M. (2021). Innovative or not? The effects of consumer perceived value on purchase intentions for the palace museum’s cultural and creative products. Sustainability, 13(4), 2412.

[19] Liang, S., & Wang, Q. (2020). Cultural and creative industries and urban (re) development in China. Journal of Planning Literature, 35(1), 54-70.

[20] Ling, G. (2021). Research on marketing strategies of cultural and creative products in China. Scientific Journal of Economics and Management Research Volume, 3(12).

[21] Liu, L. (2023). The Use of Visual Communication Technology in the Cultural Connotation and Design Expression of Traditional Cultural and Creative Products. Applied Mathematics and Nonlinear Sciences, 9(1).

[22] Raza, M., Kolmakov, V., Aziz, A., & Alshebami, A. (2020). The impact of consumer perceived value on purchase behaviour in a developing country: The case of green products. Creat. Innov. Manag, 13, 80-99.

[23] Shi, A., Huo, F., & Hou, G. (2021). Effects of design aesthetics on the perceived value of a product. Frontiers in Psychology, 12, 670800.

[24] Shrestha, N. (2021). Factor analysis as a tool for survey analysis. American journal of Applied Mathematics and statistics, 9(1), 4-11.

[25] Sondoh Jr, S. L., Fook, L. M., Tanakinjal, G. H., & Chai, W. L. (2020). Perceived Value And Customer Satisfaction Of Smartphone Brand Among Youth: The Moderating Effect Of Gender. Malaysian Journal of Business and Economics (MJBE), 7(1), 39-39.

[26] Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.

[27] Wikipedia. (2023). Binhai new area.

[28] Xu, Q., Jiao, R. J., Yang, X., Helander, M., Khalid, H. M., & Opperud, A. (2009). An analytical Kano model for customer need analysis. Design Studies, 30(1), 87-110.

[29] Xu, X., & Zheng, J. (2022). Evaluation of cultural creative product design based on computer-aided perceptual imagery system. Computer-Aided Design & Applications, 19(S3), 142-152.

[30] Yadav, P., Chakrabarti, D., & Bisoyi, D. (2014). Typography as a statement of Design. In Int. Ergon. Conf. HWWE (p. 6).

[31] Yan Simin, Wang Kexin, Gao Zixuan & Long Tian-You. (2020). Customer Demand analysis of Museum Cultural and creative products based on Kano model. Modern commercial and trade industry, (5), 64-66. doi: 10.19311/j.cnki.1672-3198.2020.05.030.

[32] Yu, H. H., Zhao, S. K., & Hsu, M. C. (2022). Research on the relationship between service guarantee perception and customer value in the Chinese context. Frontiers in Psychology, 12, 766098.

[33] Yu, L., Feng, X., Wang, J., Kong, W., & Chen, W. (2022). Research on the mechanism of emotional design in Chinese cultural and creative products. Heritage Science, 10(1), 119.

[34] Zeithaml, V. A., Verleye, K., Hatak, I., Koller, M., & Zauner, A. (2020). Three decades of customer value research: paradigmatic roots and future research avenues. Journal of Service Research, 23(4), 409-432.

[35] Zhou Meiyu & Sun Xin. (2020). Research on design of cultural and creative products in museums. Packaging Engineering, (20), 1-7. doi: 10.19554/j.cnki.1001-3563.2020.20.001.

[36] Zong, Z., Liu, X., & Gao, H. (2023). Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior. Frontiers in Psychology, 14, 1110191

Abstract

References

How to cite