School of Business, SR University, Warangal, Telangana, India.
School of Business, SR University, Warangal, Telangana, India.
Customer satisfaction plays a significant role in the effectiveness of private banking services. This study investigates the impact of mobile banking service utilization costs, security, and convenience on consumer satisfaction, considering technology support as a moderating factor. A questionnaire comprising 27 items was adopted from existing studies, and data were collected using a stratified random sampling method. The survey was conducted in major areas of Telangana, with 297 questionnaires distributed and 242 valid responses analysed. The analysis employed primary data to assess validity and reliability, path measurement analysis, and bootstrapping for hypothesis testing using SMART PLS. The results indicate that mobile banking usage costs, security, and technology support positively influence consumer satisfaction. However, convenience does not significantly contribute to consumer satisfaction, nor does technology support serve as an effective moderator in this context. These findings suggest that while security is crucial, the integration of robust technology and responsive service delivery may more significantly shape consumer perceptions. Therefore, private banks should focus on enhancing convenience and technological features to optimize user satisfaction, recognizing that security alone may not suffice in a competitive mobile banking landscape. Furthermore, awareness campaigns can educate consumers about mobile banking security features, promoting informed usage and fostering trust in digital financial services. Establishing customer feedback mechanisms will also help identify areas for improvement, ensuring banks remain responsive to evolving consumer needs in the mobile banking landscape.

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