• Abstract

    This paper explores the impact of consumer behavior and product design on the willingness to repurchase tea sets. As the Chinese economic model increasingly relies on consumption driven, tea sets are receiving increasing attention as a hot selling category. Against the backdrop of the Asia Pacific region dominating global sales, especially in the Chinese market, the tea set market has maintained a stable annual growth rate, making it particularly important to understand consumers' willingness to repurchase. Even though previous studies have explored the application of consumer satisfaction and loyalty in various fields, there is still relatively little specialized research on the tea set market. The analysis focuses on teapot design and its relationship with consumer demand. It is emphasizes improving economic benefits through innovative product design rather than functional improvements, integrating factors such as price perception, service quality, and physical display. The study fills the gap in existing literature and explores the impact of design novelty and pattern aesthetics on purchase intention. The results of this study can guide enterprises to enhance their competitiveness in the tea set market by aligning design with consumer preferences. Consumers can make wise choices and potentially increase economic returns via understanding of the factors influencing purchasing decisions. The research results provide a new perspective on how tea set design can promote consumers' willingness to repurchase, which is an area that has not been deeply explored in current literature.

  • References

    1. Wijarnoko, M. A., Pramana, E., & Santoso, J. (2023). Factors That Influence Repurchase Intention: A Systematic Literature Review.?Teknika,?12(3), 252-260.
    2. Hansen, U. (2013). National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective Ursula Hansen and Thorsten Hennig-Thurau.?Service Quality and Management, 26.
    3. Alam, K., Jahan, N., Chowdhury, R., Saleheen, S., Mia, M. T., Sazzad, S. A., ... & Mithun, M. H. (2023). Influence of Product Design on Consumer Purchase Decisions.?Pathfinder of Research,?1(1).
    4. Chen, Y., Ding, D., Meng, L., Li, X., & Zhang, S. (2023). Understanding consumers’ purchase intention towards online paid courses.?Information Development,?39(1), 19-35.
    5. Li, Y., & Li, J. (2022). The influence of design aesthetics on consumers’ purchase intention toward cultural and creative products: evidence from the palace museum in China.?Frontiers in Psychology,?13, 939403.
    6. Chatzoglou, P., Chatzoudes, D., Savvidou, A., Fotiadis, T., & Delias, P. (2022). Factors affecting repurchase intentions in retail shop: An empirical study. Heliyon, 8 (9), e10619.
    7. Li, Z., Sha, Y., Song, X., Yang, K., ZHao, K., Jiang, Z., & Zhang, Q. (2020). Impact of risk perception on customer purchase behavior: a meta-analysis.?Journal of Business & Industrial Marketing,?35(1), 76-96.
    8. James, M. X., Hu, Z., & Leonce, T. E. (2019). Predictors of organic tea purchase intentions by Chinese consumers: Attitudes, subjective norms and demographic factors.?Journal of Agribusiness in Develo and Emerging Economies,?9(3), 202-219.
    9. Tong, L., Toppinen, A., & Wang, L. (2021). Cultural motives affecting tea purchase behavior under two usage situations in China: a study of renqing, mianzi, collectivism, and man-nature unity culture.?Journal of Ethnic Foods,?8(1), 15.
    10. Zheng, K., Kumar, J., Kunasekaran, P., & Valeri, M. (2024). Role of smart technology use behaviour in enhancing tourist revisit intention: the theory of planned behaviour perspective.?European Journal of Innovation Management,?27(3), 872-893.
    11. Loewenstein, G., & Lerner, J. S. (2003). The role of affect in decision making.?Handbook of affective science,?619(642), 3.
    12. Sarlo, M., Lotto, L., Manfrinati, A., Rumiati, R., Gallicchio, G., & Palomba, D. (2012). Temporal dynamics of cognitive–emotional interplay in moral decision-making.?Journal of Cognitive Neuroscience,?24(4), 1018-1029.
    13. Vlasenko, K. V., Lovianova, I. V., Volkov, S. V., Sitak, I. V., Chumak, O. O., Krasnoshchok, A. V., ... & Semerikov, S. O. (2022, March). UI/UX design of educational on-line courses. In?CTE Workshop Proceedings?(Vol. 9, pp. 184-199).
    14. Tri, Y. E., Kusumawati, A., & Nimran, U. (2020). The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: survey of e-commerce customers in Indonesia.?Verslas: Teorija ir Praktika,?21(2), 613.
    15. Rai?ys, S. J. (2022). Methodological aspects of customer satisfaction surveys: how important are respondent selection criteria? In?Social transformations in contemporary society (STICS 2022): proceedings of annual international conference for young researchers. Vilnius: Mykolo Romerio universitetas, 2022, no. 10.
    16. Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation.?International Journal of Data and Network Science,?7(1), 329-340.
    17. dos Reis Silveira, T. C., Romano, C. A., & Gadda, T. M. C. (2020). Public transport usage among university students: What to expect based on customer satisfaction survey (CSS) analysis.?Transportes,?28(3), 32-45.
    18. Fatma, M., & Khan, I. (2023). CSR influence on brand loyalty in banking: The role of brand credibility and brand identification.?Sustainability,?15(1), 802.
    19. Wang, S., Liao, Y. K., Wu, W. Y., & Le, K. B. H. (2021). The role of corporate social responsibility perceptions in brand equity, brand credibility, brand reputation, and purchase intentions.?Sustainability,?13(21), 11975.
    20. Lacap, J. P. G., Cruz, M. R. M., Bayson, A. J., Molano, R., & Garcia, J. G. (2024). Parasocial relationships and social media interactions: building brand credibility and loyalty.?Spanish Journal of Marketing-ESIC,?28(1), 77-97.
    21. Palmer, C. L., & Peterson, R. D. (2020). Toxic Mask-ulinity: The link between masculine toughness and affective reactions to mask wearing in the COVID-19 era.?Politics & Gender,?16(4), 1044-1051.
    22. Torrente, F., Yoris, A., Low, D. M., Lopez, P., Bekinschtein, P., Manes, F., & Cetkovich, M. (2021). Sooner than you think: A very early affective reaction to the COVID-19 pandemic and quarantine in Argentina.?Journal of affective disorders,?282, 495-503.
    23. Hahm, H. C., Xavier Hall, C. D., Garcia, K. T., Cavallino, A., Ha, Y., Cozier, Y. C., & Liu, C. (2021). Experiences of COVID-19-related anti-Asian discrimination and affective reactions in a multiple race sample of US young adults.?BMC public health,?21, 1-11.
    24. Karasavva, V., Swanek, J., Smodis, A., & Forth, A. (2022). Expectations VS reality: Expected and actual affective reactions to unsolicited sexual images.?Computers in Human Behavior,?130, 107181.
    25. Liu, Y., Song, Y., Trainer, H., Carter, D., Zhou, L., Wang, Z., & Chiang, J. T. J. (2023). Feeling negative or positive about fresh blood? Understanding veterans’ affective reactions toward newcomer entry in teams from an affective events perspective.?Journal of Applied Psychology,?108(5), 728.
    26. Stefana, A., Fusar-Poli, P., Vieta, E., & Youngstrom, E. A. (2024). Assessing the patient’s affective perception of their psychotherapist: validation of the in-Session Patient Affective Reactions Questionnaire.?Frontiers in Psychiatry,?15, 1346760.
    27. Villa‐Sánchez, B., Emadi Andani, M., Cesari, P., & Fiorio, M. (2021). The effect of motor and cognitive placebos on the serial reaction time task.?European journal of neuroscience,?53(8), 2655-2668.
    28. Zhan, Y. F., Long, L. R., Zhou, K., & Wang, H. J. (2021). Feeling obliged or happy to be a good soldier? Employee cognitive and affective reactions to receiving reactive and proactive help.?Asia Pacific Journal of Management, 1-21.
    29. Trzebiński, J., Cabański, M., & Czarnecka, J. Z. (2024). Reaction to the COVID-19 pandemic: The influence of meaning in life, life satisfaction, and assumptions on world orderliness and positivity. In?Loss and Trauma in the COVID-19 Era?(pp. 44-57). Routledge.
    30. Yasri, Y., Susanto, P., Hoque, M. E., & Gusti, M. A. (2020). Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?.?Heliyon,?6(11).
    31. Dwiarta, I. M. B., & Ardiansyah, R. W. (2021). The Effect of Price Perception, Quality Perception, and Location on Purchase Decision.?International Journal of Economics, Business and Accounting Research (IJEBAR),?5(2).
    32. Sree, T. R., & Bhanu, S. M. S. (2020). Data collection techniques for forensic investigation in cloud.?Digital Forensic Science, 101-157.
    33. Kaur, S., Kaur, S., & Rawat, B. (2021). Medico-legal evidence collection in child sexual assault cases: a forensic significance.?Egyptian Journal of Forensic Sciences,?11, 1-6.
    34. Setya, A., & Suganda, A. (2022). Design of Digital Evidence Collection Framework in Social Media Using SNI 27037: 2014.?JUITA: Jurnal Informatika,?10(1), 127-137.
    35. Aras, M., Persada, I. N., & Nabella, S. D. (2023). The influence of service quality, Trust, and facilities on the decision to choose SP Hotel Batam.?International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC),?1(4), 417-431.
    36. Demir, A., Maroof, L., Sabbah Khan, N. U., & Ali, B. J. (2021). The role of E-service quality in shaping online meeting platforms: a case study from higher education sector.?Journal of Applied Research in Higher Education,?13(5), 1436-1463.
    37. Harif, M. A. A. M., Nawaz, M., & Hameed, W. U. (2022). The role of open innovation, hotel service quality and marketing strategy in hotel business performance.?Heliyon,?8(9).
    38. Marbouh, D., Khaleel, I., Al Shanqiti, K., Al Tamimi, M., Simsekler, M. C. E., Ellahham, S., ... & Alibazoglu, H. (2020). Evaluating the impact of patient no-shows on service quality.?Risk management and healthcare policy, 509-517.
    39. Endeshaw, B. (2021). Healthcare service quality-measurement models: a review.?Journal of Health Research,?35(2), 106-117.
    40. Sudirjo, F., Ratnawati, R., Hadiyati, R., Sutaguna, I. N. T., & Yusuf, M. (2023). The Influence of Online Customer Reviews and e-Service Quality on Buying Decisions In Electronic Commerce.?Journal of Management and Creative Business,?1(2), 156-181.
    41. Burnap, A., Hauser, J. R., & Timoshenko, A. (2023). Product aesthetic design: A machine learning augmentation.?Marketing Science,?42(6), 1029-1056.
    42. White, J., Hays, S., Fu, Q., Spencer-Smith, J., & Schmidt, D. C. (2024). Chatgpt prompt patterns for improving code quality, refactoring, requirements elicitation, and software design. In?Generative AI for Effective Software Development?(pp. 71-108). Cham: Springer Nature Switzerland.
    43. Rehman, A., Fahim, S. M., Irshad, M., & Hussain, M. (2021). Effect of multisensory branding on purchase intention at cafes in Pakistan.?KASBIT Business Journal,?14(3), 101-119.
    44. Zong, Z., Liu, X., & Gao, H. (2023). Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior.?Frontiers in Psychology,?14, 1110191.
    45. Alam, K., Chowdhury, M. Z. A., Jahan, N., Rahman, K., Chowdhury, R., Mia, M. T., & Mithun, M. H. (2023). Relationship between Brand Awareness and Customer Loyalty in Bangladesh: A Case Study of Fish Feed Company.?Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online),?2(3), 212-222.
    46. Safitri, E. A. (2024). The Influence of Brand Awareness, Brand Image Recognition on Brand Loyalty with the Intervening Mediation of Brand Trust and Brand Love on Samsung Smartphone Products in Indonesia.?Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM),?2(4), 11-30.
    47. Zainal Abidin, S., Sigurjonsson, J., Liem, A., & Keitsch, M. (2008). On the role of formgiving in design. New Perspectives in Design Education. In DS 46: Proceeding of the 10th International Conference on Engineering and Product Design Education. Universitat Politecnica de Catalnya: Barcelona, Spain 04.-05.09., 365–370.
    48. Abidin, S.Z., Bjelland, H.V., & ?ritsland, T.A. (2008). The embodied mind in relation to thinking about form development. In Proceedings of NordDesign 2008 Conference (pp. 265-274).
    49. Toyong N., Abidin S.Z., & Mokhtar S. (2021). A Case for Intuition-Driven Design Expertise. In: Chakrabarti A., Poovaiah R., Bokil P., Kant V. (eds) Design for Tomorrow—Volume 3. Smart Innovation, Systems and Technologies, vol 223. Springer, Singapore. https://doi.org/10.1007/978-981-16-0084-5_10
    50. Hassan, Z., Abidin, S.Z., Anwar, R, & Vermol, V.V. (2022). The Value of Unintended Human Behaviour in Everyday Product Design. In E. Bohemia, L., Buck, & H. Grierson, Proceedings of the 24th International Conference on Engineering and Product Design Education, E and PDE 2022 Institution of Engineering Designers, The Design Society.
    51. Mohamed Kamil, M.J., Abidin, S.Z., & Hassan, O.H. (2018). The investigation of designers’ reflective practice activity using verbal protocol analysis. In S. Green, L. Buck, A. Dasan, E. Bohemia, A. Kovacevic, P. Childs, & A. Hall (Eds.), Proceedings of the 20th International Conference on Engineering and Product Design Education, E and PDE 2018 Institution of Engineering Designers, The Design Society.
    52. Jantan, R., Kamaruddin, N., Abidin, S. Z., Said, T. S., & Ramli, H. (2020). Value in exchange: The importance of user interaction as the center of user experiences.?International Journal of Innovation, Creativity and Change,?11(10), 75-83.
    53. Zainuddin, N. M., Abidin, S. Z., Anwar, R., & Hassan, O. H. (2017). Verbal Protocol Analysis Strategy for Product Design Cognition: Preliminary Study on Metaphorical Form Element.?Advanced Science Letters,?23(11), 10947-10951.
    54. Chumiran, M. H., Abidin, S. Z., & Sirat, A. (2014, August). The environmental-driven elements towards ecological systems of furniture design. In?2014 2nd International Conference on Technology, Informatics, Management, Engineering & Environment?(pp. 141-146). IEEE.
    55. Yang, R., Zainal Abidin, S., & Veto Vermol, V. (2023, August). Research on Teaching Mode of Art Design Specialty based on VR technology. In?Proceedings of the 7th International Conference on Education and Multimedia Technology?(pp. 30-34).
    56. Bakshi, M. I., Nazir, S., Restu, W. K., Rajamanickam, R., Selvasembian, R., Hua, L. S., & Fatriasari, W. (2024). Recent advances in lignin from forest residue for hydrogel application.?Biomass Conversion and Biorefinery, 1-17.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2025 The Authors

How to cite

Lin, Z., & Abidin, S. Z. (2024). Exploring Teapot Consumer Dynamics: The Impact of Satisfaction, Affective Reactions, and Brand Credibility. Multidisciplinary Science Journal, (| Accepted Articles). https://doi.org/10.31893/multiscience.2025397
  • Article viewed - 138