Eco-friendly products and gender: an exploration of environmental perspectives

Vipin Jain; Vipul Pancholi; L. Sudershan Reddy; Gopal Arora

doi:10.31893/multiscience.2024ss0507

Keywords:

Abstract

Countries must balance growth in economy with ecological preservation in order to successfully address the degradation of the environment. This frequently entails putting in place laws and procedures that support eco-friendly technologies, conserve natural resources, and promote ethical consumer behavior. There do not exist universal remedies because different countries and areas face different issues and have different opportunities. The principal objective of this study is to evaluate gender differences in perceptions of the environment and eco-friendly products. Moreover, this research evaluate the connection between environmental consciousness and eco-friendly products. According to the t test results, there are no noticeable gender disparities in people's perspectives toward the environment and eco-friendly products. The underlying variables of environmental perspectives have been separated into primary factors by the rotational factor matrix. According to the outcomes of the multiple regression assessment, customer perceptions of the function of the authorities and their individual requirements for environmental behavior had a substantial impact on how they felt about eco-friendly products. Further research found that the most significant factor influencing people's perceptions toward eco-friendly products was personal norm. On the other hand, the public's perceptions toward eco-friendly products were not significantly influenced by the preservation of the environment.
References
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Jain, V., Pancholi, V., Reddy, L. S., & Arora, G. (2024). Eco-friendly products and gender: an exploration of environmental perspectives. Multidisciplinary Science Journal, 6, 2024ss0507. https://doi.org/10.31893/multiscience.2024ss0507

[1] Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2017). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391-396. https://doi.org/10.1016/S2212-5671(16)30142-3

[2] Bu, X., Dang, W. V., Wang, J., & Liu, Q. (2020). Environmental orientation, green supply chain management, and firm performance: Empirical evidence from Chinese small and medium-sized enterprises. International Journal of Environmental Research and Public Health, 17(4), 1199. https://doi.org/10.3390/ijerph17041199

[3] Chang, T. W., Chen, F. F., Luan, H. D., & Chen, Y. S. (2019). Effect of green organizational identity, green shared vision, and organizational citizenship behavior for the environment on green product development performance. Sustainability, 11(3), 617. https://doi.org/10.3390/su11030617

[4] Chen, Y. S., & Chang, C. H. (2017). The determinants of green product development performance: Green dynamic capabilities, green transformational leadership, and green creativity. Journal of Business Ethics, 116, 107-119. https://doi.org/10.1007/s10551-012-1452-x

[5] Dangelico, R. M., & Pujari, D. (2017). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95, 471-486. https://doi.org/10.1007/s10551-010-0434-0

[6] Dost, M., Pahi, M. H., Magsi, H. B., & Umrani, W. A. (2019). Influence of the best practices of environmental management on green product development. Journal of Environmental Management, 241, 219-225. https://doi.org/10.1016/j.jenvman.2019.04.006

[7] D'Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2017). Green products and corporate strategy: An empirical investigation. Society and Business Review, 1(2), 144-157. https://doi.org/10.1108/17465680610669825

[8] Feng, Z., & Chen, W. (2018). Environmental regulation, green innovation, and industrial green development: An empirical analysis based on the Spatial Durbin model. Sustainability, 10(1), 223. https://doi.org/10.3390/su10010223

[9] Hafezi, M., & Zolfagharinia, H. (2018). Green product development and environmental performance: Investigating the role of government regulations. International Journal of Production Economics, 204, 395-410. https://doi.org/10.1016/j.ijpe.2018.08.012

[10] Hong, Z., & Guo, X. (2019). Green product supply chain contracts considering environmental responsibilities. Omega, 83, 155-166. https://doi.org/10.1016/j.omega.2018.02.010

[11] Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152. https://doi.org/10.1016/j.jretconser.2016.10.006

[12] Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69. https://doi.org/10.1016/j.jretconser.2017.11.008

[13] Li, D., Zheng, M., Cao, C., Chen, X., Ren, S., & Huang, M. (2017). The impact of legitimacy pressure and corporate profitability on green innovation: Evidence from China top 100. Journal of Cleaner Production, 141, 41-49. https://doi.org/10.1016/j.jclepro.2016.08.123

[14] Moslehpour, M., Yin Chau, K., Du, L., Qiu, R., Lin, C. Y., & Batbayar, B. (2021). Predictors of green purchase intention toward eco-innovation and green products: Evidence from Taiwan. Economic Research-Ekonomska Istraživanja, 36(2). https://doi.org/10.1080/1331677X.2022.2121934

[15] Schuhwerk, M. E., & Lefkoff-Hagius, R. (2017). Green or non-green? Does type of appeal matter when advertising a green product? Journal of Advertising, 24(2), 45-54. https://doi.org/10.1080/00913367.1995.10673475

[16] Shukla, S. (2019). A study on millennial purchase intention of green products in India: Applying extended theory of planned behavior model. Journal of Asia-Pacific Business, 20(4), 322-350. https://doi.org/10.1080/10599231.2019.1684171

[17] Singh, S. K., Del Giudice, M., Chierici, R., & Graziano, D. (2020). Green innovation and environmental performance: The role of green transformational leadership and green human resource management. Technological Forecasting and Social Change, 150, 119762. https://doi.org/10.1016/j.techfore.2019.119762

[18] Tezer, A., & Bodur, H. O. (2020). The green consumption effect: How using green products improves consumption experience. Journal of Consumer Research, 47(1), 25-39. https://doi.org/10.1093/jcr/ucz045

[19] Wang, M., Li, Y., Li, J., & Wang, Z. (2021). Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model. Journal of Environmental Management, 297, 113282. https://doi.org/10.1016/j.jenvman.2021.113282

[20] Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740-750. https://doi.org/10.1016/j.jclepro.2018.03.201

Abstract

References

How to cite