Faculty of Administration and Economics, University of Kufa, Iraq.
Faculty of Administration and Economics, University of Kufa, Iraq.
Faculty of Administration and Economics, University of Kufa, Iraq.
In today's highly competitive business environment, strategic decision-making has become more critical than ever before. Firms are continuously exploring new strategies to gain a competitive edge and enhance their financial performance. The present article aims to investigate the impact of strategic scenario planning on financial and competitive performance. The research used a qualitative analysis method and applied it to a sample of professors at Iraqi universities. The research used correlation analysis, simple regression, and structural analysis. The research reached a set of conclusions, the most important of which is that strategic scenario planning is an important tool for improving competitive financial performance. This proactive approach involves anticipating and preparing for a variety of possible future scenarios, allowing organizations to make informed decisions and adjust their strategies accordingly.
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