• Abstract

    In today's highly competitive business environment, strategic decision-making has become more critical than ever before. Firms are continuously exploring new strategies to gain a competitive edge and enhance their financial performance. The present article aims to investigate the impact of strategic scenario planning on financial and competitive performance. The research used a qualitative analysis method and applied it to a sample of professors at Iraqi universities. The research used correlation analysis, simple regression, and structural analysis. The research reached a set of conclusions, the most important of which is that strategic scenario planning is an important tool for improving competitive financial performance. This proactive approach involves anticipating and preparing for a variety of possible future scenarios, allowing organizations to make informed decisions and adjust their strategies accordingly.

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How to cite

Al-hadrawi, R. H., Alasadi, A. A. A., & Atiyah, S. M. (2024). An analytical study of the impact of strategic scenario planning on competitive financial performance. Multidisciplinary Science Journal, 6(12), 2024261. https://doi.org/10.31893/multiscience.2024261
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