Investigating factors of the purchase intention of slaughterhouses for Halal Certification in Yogyakarta, Indonesia

Muhammad Faishal; Effendi Mohamad; Hayati Mukti Asih; Azrul Azwan Abdul  Rahman; Fery Irawan; Okka Adiyanto; Utaminingsih Linarti

doi:10.31893/multiscience.2024266

Keywords:

Halal certification

slaughtering house

purchase intention

Abstract

The majority of Indonesia's population adheres to Islam at 87.2%. The large number of adherents of Islam affects the number of requests for halal products, especially broiler meat in the Special Region of Yogyakarta. This is supported by the large number of Chicken Slaughter Houses (CSH) with a total of 1,232 in the Special Region of Yogyakarta. However, only 49 slaughterhouses have been certified halal by Majelis Ulama Indonesia (MUI). This is not proportional to the amount of CSH. The purpose of this study is to investigate the factors that influence the intention of CSH owners to make halal certificates using the Theory of Planned Behavior (TPB) model with the addition of religiosity and knowledge factors using purposive sampling method. The questionnaire was distributed face to face that targeted a minimum of 100 respondents with the specific criteria of CSH with age minimum 2 years old. The collected data was examined using the SPSS application, which is a multiple linear regression module. This study uses the variables religiosity, knowledge, perception control, subjective norms, attitudes, and intentions. The conceptual model consists of 2 models. The first model is the influence of religiosity factors, and knowledge of the attitude of CSH owners in making halal certification. The second model is attitudes, subjective norms, and perception control of CSH owners in making halal certification. The results showed that the knowledge and religiosity factors had a significant positive effect on the attitude of CSH owners in making halal certification. Attitude factors, perception control, and subjective norms have a significant effect on the intention of CSH owners in making halal certification. These factors can simultaneously explain the attitude of CSH owners in making halal certification by 2.9%, and the intention of CSH owners in making halal certification is 7.5% while the rest is influenced by other factors.
References
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28. Retnasari, L., Suyitno, S., & Hidayah, Y. (2019). Penguatan Peran Taman Pendidikan Al-Quran (TPQ) Sebagai Pendidikan Karakter Religiusitas. Jurnal SOLMA, 8(1), 32. https://doi.org/10.29405/solma.v8i1.2968
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Faishal, M., Mohamad, E., Asih, H. M., Rahman, A. A. A., Irawan, F., Adiyanto, O., & Linarti, U. (2024). Investigating factors of the purchase intention of slaughterhouses for Halal Certification in Yogyakarta, Indonesia . Multidisciplinary Science Journal, 6(12), 2024266. https://doi.org/10.31893/multiscience.2024266

[1] Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068

[2] Agustina, Y., Pratikto, H., Churiyah, M., & Dharma, B. A. (2019). Pentingnya penyuluhan sertifikasi jaminan produk halal untuk usaha kecil menengah (UKM). Jurnal Graha Pengabdian, 1(2), 139-150.

[3] Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/ 0749-5978(91)90020-T

[4] Ajzen, I. (2011). Design and evaluation guided by the theory of planned behavior. Soc psychol Eval, Guilford Publications, pp.74-100.

[5] Ali, M. (2016). Konsep Makanan Halal dalam Tinjauan Syariah dan Tanggung Jawab Produk Atas Produsen Industri Halal. AHKAM: Jurnal Ilmu Syariah, 16(2), 291–306. https://doi.org/10.15408/ajis.v16i2.4459

[6] Anggrasela, D. (2021). PENERAPAN STRATEGI MARKETING MIX PEDAGANG MUSLIM MASA PANDEMI COVID-19 (Studi Penelitian Pedagang Muslim Pasar Tradisional Modern Bengkulu), (Doctoral dissertation, UIN FAS BENGKULU).

[7] Ariffin, S. K., Dihanan, N. N., & Wahid, N. A. (2019). Investigating the factors affecting consumer purchase intention towards halal organic food. Journal of Entrepreneurship, Business and Economics, 7(2), 162-188.

[8] Asnawi, N., Dwisetyaningsih, N., & Djakfar, M. (2019). Predicting Muslim consumer intention to boycott a product-A test of the theory of planned behavior. International Journal of Innovation, Creativity and Change, 5(2), 1534-1550.

[9] Brenes, A., Marín-raventós, G., & López, G. (2019). Improving Packaging Design Using Virtual Reality in the Market Research Process. MDPI, 12. https://doi.org/10.3390/proceedings2019031012

[10] Christiana Simanjuntak, M. (2018). Analisis Usaha Ternak Ayam Broiler Di Peternakan Ayam Selama Satu Kali Masa Produksi. Jurnal Fapertanak, III, 60–81.

[11] Data Dinas Peternakan. (2021). Aplikasi Dataku Daerah Istimewa Yogyakarta. bappeda.jogjaprov.go.id/dataku/data_dasar/cetak/218-restoran-dan-rumah-makan%0D. Accessed on October 20, 2021.

[12] Dindyal, S. (2003). How personal factors, including culture and ethnicity, affect the choices and selection of food we make. Internet Journal of Third World Medicine, 1(2), 27–33. https://print.ispub.com/api/0/ ispub-article/11779

[13] Divianjella, M. (2018). Pengaruh Religiusitas dan Pengetahuan Terhadap Sikap dan Niat Menggunakan Produk Kosmetik Halal. Skripsi. 1–80. dspace.uii.ac.id

[14] Essoo, N., & Dibb, S. (2004). Religious influences on shopping behaviour: An exploratory study. Journal of Marketing Management, 20(7–8), 683–712. https:// doi.org/10.1362/0267257041838728

[15] Faishal, M., Mohamad, E., Asih, H. M., Rahman, A. A. A., Ibrahim, A. Z., & Adiyanto, O. (2024). The use of Lean Six Sigma to improve the quality of coconut shell briquette products. Multidicplinary Science Journal, 6(1), 1–9.

[16] Faishal, M., Mohamad, E., Pratama, M. A., Rahman, A. A. A., & Adiyanto, O. (2023). Application of Lean Layout Planning To Reduce Waste in a Slippers Manufacturing: a Case Study. Journal of Advanced Manufacturing Technology, 17(3), 55–68.

[17] Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students’ awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31.

[18] Ghozali, Imam. (2017). SPSS dan Structural Equation Modeling Teori Dan Konsep. Badan Penerbit Universitas Diponegoro, Semarang.

[19] Harun, A., Martin, D., Damit, D. H. D. A., Othman, B. J., Othman, B., & Ahmad, H. (2019). What makes a non-muslim purchase halal food in a muslim country? An application of theory of planned behaviour. Management Science Letters, 9(12), 2029–2038. https://doi.org/10.5267/j.msl.2019.7.003.

[20] Hayat, M. A., Siddiquei, A. N., & Haider, Z. (2015). Management Research Review For Authors. Management Research Review, 38(2). https://doi.org/10.1108/MRR-08-2013-0185.

[21] Hosseini, P., Mirzaei, S. M., & Maryam Iranmanesh, M. (2020). Determinants of Muslims’ willingness to pay for halal certified food. Journal of Islamic Marketing, 11(6), 1225–1243. https://doi.org/10.1108/JIMA-02-2018-0043

[22] Jannah, M. (2019). Metode Dan Strategi Pembentukan Karakter Religiusitas Yang Diterapkan Di Sdtq-T an Najah Pondok Pesantren Cindai Alus Martapura. Al-Madrasah: Jurnal Pendidikan Madrasah Ibtidaiyah, 4(1), 77. https://doi.org/10.35931/am.v4i1.178

[23] Mintardjo, C. M., Mandey, S., & Binalay, A. G. (2016). Pengaruh Sikap, Norma Subjektif Dan Motivasi Terhadap Minat Beli Secara Online Pada Mahasiswa Fakultas Ekonomi Dan Bisnis di Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 4(1), 395–406. https://doi.org/10.35794/emba.v4i1.11607.

[24] Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120. https://doi.org/10.1108/17590831211232519

[25] Musaiger, A. O. (1993). Socio-cultural and economic fac-tors affecting food consumption patterns in the Arab countries. Journal of the Royal Society for the Promotion of Health, 113(2), 68–74. https://doi.org/ 10.1177/146642409311300205

[26] Nasabi, A. N. A., & Sujaya, H. (2022). Consumer Buying Behaviour Trends of E-Commerce in India-A Case Study. International Journal of Management, Technology and Social Sciences (IJMTS), 7(2), 736-750.

[27] Ngah, A. H., Jeevan, J., Salleh, N. H. M., Lee, T. T. H., & Mhd Ruslan, S. M. (2020). Willingness to pay for halal transportation cost: The moderating effect of knowledge on the theory of planned behavior. Journal of Environmental Treatment Techniques, 8(1), 13-22.

[28] Retnasari, L., Suyitno, S., & Hidayah, Y. (2019). Penguatan Peran Taman Pendidikan Al-Quran (TPQ) Sebagai Pendidikan Karakter Religiusitas. Jurnal SOLMA, 8(1), 32. https://doi.org/10.29405/solma.v8i1.2968

[29] Rohmatun, K. I., & Dewi, C. K. (2017). Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Pada Kosmetik Halal Melalui Sikap. Journal Ecodemica, 1(1), 27–35. https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/1420

[30] Rois, E. L. (2016). Pengaruh Religiusitas, Norma Subyektif Dan Perceived Behavioral Control Terhadap Niat Membeli Produk Makanan Ringan Berlabel Halal (Studi Pada Mahasiswa Muslim Fakultas Ekonomi Universitas Negeri Yogyakarta). Jurnal Pendidikan dan Ekonomi, 4(11).

[31] Royani Pasi, I. (2017). Pengaruh Pengetahuan Dan Sikap Terhadap Perilaku Masyarakat Pada Bank Syariah. Jurnal Al-Qasd, 1(2), 189–201.

[32] Sack, D. (2001). Whitebread Protestants: Food and religion in American culture. Springer.

[33] Setiawan, A. R. (2019). Analisis Pengaruh Pengetahuan Kewirausahaan Terhadap Niat Berwirausaha Mahasiswa Melalui Pendekatan Theory Of Planned Behavior (Studi Kasus Pada Mahasiswa FEB UAD Semester 2). eprints.uad.ac.id. Accessed on October 20, 2021.

[34] Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being:An extension of the TPB. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1860385.

[35] Wati, W., & Ridlwan, A. A. (2020). Persepsi Konsumen Muslim Terhadap Produk Makanan Tidak Bersertifikat Halal Dengan Merek Mengandung Makna Sarkasme. Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe), 4(2), 205–228. https://doi.org/10.52490/jeskape.v4i2.722.

[36] Yulianto, A., & Sholahuddin, M. (2014). Pengaruh Gaya Kepemimpinan, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada PT Batik Danar Hadi Surakarta) (Doctoral dissertation, Universitas Muhammadiyah Surakarta).

Abstract

References

How to cite