Keywords:
sustainable tourism
tourism village development
success story adoption
community-based tourism
Indonesia

  • Abstract

    Tourism village development has increasingly become a strategic pathway for achieving sustainable rural development by enhancing local welfare, preserving cultural heritage, and strengthening community resilience. However, existing studies on tourism villages largely remain descriptive and rarely translate successful cases into transferable development frameworks. This study addresses this gap by adopting a success story approach through a comparative analysis of two internationally recognized cases: Wukirsari Village in Yogyakarta and Jatiluwih Village in Bali, both awarded as “Best Tourism Villages 2024” by the UN Tourism Initiative. A mixed-methods research design was employed, integrating in-depth interviews, participatory observation, focus group discussions, quantitative descriptive analysis, and a Delphi method to validate critical success factors. The findings indicate that sustainable tourism village development is built upon four interrelated pillars: participatory governance, cultural preservation, environmental stewardship, and digital innovation. Wukirsari demonstrates how eco-friendly batik craftsmanship, cooperative-based management, and cultural learning tourism can enhance community welfare and economic diversification. In contrast, Jatiluwih exemplifies how the Subak irrigation system, recognized as UNESCO World Heritage, integrates cultural values, ecological sustainability, and tourism governance into a cohesive development model. The comparative analysis reveals that success stories can be systematically operationalized into an adoptable framework through community-driven decision-making, heritage-based value creation, environmentally responsible practices, and strategic use of digital platforms for global market access. Theoretically, this study contributes to the sustainable rural tourism literature by advancing a success story adoption model validated through expert consensus. Practically, it provides policymakers, practitioners, and local communities with a replicable framework to strengthen tourism village programs and scale best practices across diverse rural contexts, particularly in developing countries.

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How to cite

Fafurida, Oktavilia, S., Yusfi, R. H., Wicaksari, E. A., Pangestika, M. D., & Aji, H. S. (2026). Adopting success stories for sustainable tourism village development: Evidence from Indonesia. Multidisciplinary Science Journal, 8(8), 2026519. https://doi.org/10.31893/multiscience.2026519
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