Search Results for social media analysis
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The impact of social media on rural area: A bibliometric analysis
R. Saravanan,
C. R. Sundara Rajan.
| The number of general retail visits has decreased worldwide due to the COVID-19 pandemic. Individuals who previously used social media for commercial transactions now choose e-commerce. Social...
Published in 03 January 2024
Social media politics: Analysis of political elite image construction in multiple country elections
Melati Budi Srikandi,
Jonathan Jacob Paul Latupeirissa,
et al.
| This article examines how political leaders use social media to shape their image during elections. Social media and digital platforms have changed political communication, allowing politicians...
Published in 06 August 2024
Impact of social media on higher education: Academic performance, leadership and co-curricular activity engagement
Al Amin Mohamed Sultan,
Erwan Ismail,
et al.
| This study explores the perceptions of students at a Malaysian Technical University students toward social media use and its impact on cocurricular activities, leadership, and academic...
Published in 02 December 2024
Mapping knowledge landscapes in influencer marketing and social media: A scientometric perspective
Shibli Kuttukkan,
Uzhunnan Faisal,
et al.
| This study examines influencer marketing on social media from a bibliometric perspective, using the SPAR-4-SLR framework. It provides a quantitative evaluation of productivity, authorship,...
Published in 19 October 2024
A bibliometric analysis of social media advertising research: Mapping prominent trends
Sarita Nagvanshi,
Vinod Kumar.
| Despite the growing body of research in the area of social media advertising, there is a scarcity of review studies that synthesize important trends and probable future. To fill this...
Published in 12 December 2024
The mediating role of brand experience in the relationship between social media marketing activities and customer based brand equity
Radyan Dananjoyo,
Udin Udin.
| The primary goal of this study is to experimentally examine the mediating role of Brand Experience in the impact of social media marketing activities on customer-based brand equity (CBBE). We...
Published in 16 January 2025
Bibliometric analysis of publication trends in the Scopus database on the theme fear of missing out to consumers behavior
Vicky Erlinda,
Indah Fatmawati.
| Fear of Missing Out FoMO is usually associated with negative things related to a person s mental problems. FoMO often occurs in the digital age, when social media and technology are increasingly...
Published in 18 October 2024
Challenges in Mapping the Digital Landscape: A Comprehensive Bibliometric Analysis of Digital Marketing in Agriculture Sector
Yuvasri,
Selvam.
| This study uses bibliometric analysis to review and examine the prospects and obstacles of digital marketing in the agriculture sector, highlighting emerging trends and identifying key...
Published in 13 February 2025
The impact of tourism and digital media on the dynamics of the fashion industry in the global creative economy
Anzhelika Balabanyts,
Ievgeniia Kyianytsia,
et al.
| The fashion industry is undergoing significant changes under the influence of globalization and the rapid development of digital technologies, which contributes to the emergence of new...
Published in 10 June 2024
Exploring the influence of content attributes and emotional factors on user engagement in social media: A comprehensive review
Monu Bhargava,
Satyendra Arya,
et al.
| In the current digital environment, it is essential to do research to comprehend the dynamics of user involvement on social media platforms. The purpose of this study is to examine how user...
Published in 24 March 2024
Raciolinguistic practices in Indonesian context: A bibliometric analyisis
Nirwana,
Wawan Gunawan,
et al.
| This study examines how raciolinguistics is manifested in Indonesia, a country characterized by its ethnic diversity, through a Bibliometric analysis using the PRISMA 2020 methodology. The...
Published in 11 March 2025
AI’s Impact on Consumer Purchase Intent through Influencer Marketing: A Determinant of Purchase Behaviour in ECommerce
Aman Arya,
Dr Pooja Goel ,
et al.
| This study explores the critical role of social enjoyment in shaping consumer purchase intentions for electronic products promoted by social media influencers. In today's digital landscape,...
Published in 14 April 2025
Consumer boycott movements: Impact on brand reputation and business performance in the digital age
Herry Mulyono,
Benediktus Rolando.
| Consumer boycotts have emerged as a significant force in modern markets, with research indicating that up to 42% of multinational corporations and 54% of prominent brands currently face such...
Published in 26 March 2025
The role of the international organization for migration (IOM) in combating human trafficking in Indonesia: Insights from social media and broader theoretical perspectives
Sakinah Sofia Rosana,
Ahmad Sahide.
| The issue of human trafficking in Indonesia experiences a lot problem such as forced labor, sexual exploitation, to child trafficking. Hence, Indonesia needs to cooperate with other party to...
Published in 02 January 2025
15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review
Abhijeet Panigrahy,
Anil Verma.
| The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total...
Published in 28 February 2024
Models TAM and DIY in the application of digital marketing in Albanian businesses: Influencing factors
Zhaneta Ndregjoni,
Ledia Sula,
et al.
| This study aims to explore the key factors influencing the adoption of digital marketing by businesses in Albania. By examining the motivations and attitudes of business owners and managers,...
Published in 17 December 2024
Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol
Lalrengpuii,
Manish Kumar Srivastava,
et al.
| This study aims to comprehensively understand qualitative and quantitative information about the current trends in VIs. It examines 106 articles published in Scopus-indexed journals between 2020...
Published in 16 August 2024
Crisis of credibility: A systematic review on the influence of rumors spread through multimedia on public health during the SARS-CoV-2 epidemic
R. S. Anila,
Geetika M. Patel,
et al.
| The SARS-CoV-2 pandemic, which started in late 2019, presented a serious public health threat as well as a crisis of confidence due to the speed at which rumors propagated across several...
Published in 29 January 2024
Exploratory factor analysis and reliability of a cross-cultural competence instrument for Chinese cross-border E-commerce (CBEC) students
Ziyun Song,
Sheerad Sahid.
| With the growth of information technology, cross-border e-commerce (CBEC) is expanding rapidly in China. Developing cross-cultural competence is crucial for training CBEC students to meet...
Published in 02 January 2025
Interactive marketing communications of international creative industry clusters
Ivan Tereshchenko,
Olena Melnykovych,
et al.
| The relevance of the research topic is due to the rapid development of digital technologies and the increasing importance of interactive marketing communications in the context of globalisation....
Published in 18 December 2024
| The fashion industry has recently shown a keen interest in environmental and sustainability issues. The potential for the sustainable fashion sector is enormous, and shoppers in Generation Z and...
Published in 03 April 2024
Green brand communication and the profitability of manufacturing firms: The moderating role of environmental commitment
Derrick Nukunu Akude,
John Kwame Akuma,
et al.
| This study investigates the moderating role of environmental commitment in the relationship between green brand communication and the profitability of manufacturing firms. It seeks to explore...
Published in 21 November 2024
What factors influence SMEs' equity financing: A systematic literature review and future agendas
Liao Yuan Yuan,
Norazlan Alias,
et al.
| Accessing financing sources is crucial for the survival of SMEs. While ample studies have been conducted on enterprise equity financing, the research focus on the small and medium enterprises...
Published in 13 January 2025
Parenting problems in the digital age and their solution development in the frame of value education
Sukisno,
Waston,
et al.
| In the contemporary digital era, children are increasingly influenced by a plethora of digital elements, such as social media platforms, which often lead to the erosion of their time, character,...
Published in 30 April 2024