Search Results for purchase intention
Search Parameters
E-wallet usage and customer purchase intention: Understanding the mediating role of shopping satisfaction and E-wallet structure
Sajeeb Kumar Shrestha,
Dipak Mahat,
et al.
| E-wallets have revolutionized digital commerce, affecting customer purchase intentions. This study explores the impact of e-wallet usage on purchase intention, examining the mediating role of...
Published in 04 November 2024
A bibliometric exploration of religiosity and purchase intention
Shailendra Singh Rana,
Ajay Pingale,
et al.
| Religiosity, the beliefs, practices, and values associated with religious traditions, plays a significant role in influencing human behavior, including consumer behavior and purchase intention....
Published in 13 March 2025
From attitude to action: Exploring the pathway to purchase organic skincare products
Sonia Minocha,
Animesh Singh.
| Assessing consumer attitudes towards organic skincare products is crucial in today’s competitive market. As people become more conscious of synthetic substances, animal suffering, and...
Published in 24 June 2024
Bibliometric analysis of publication trends in the Scopus database on the theme fear of missing out to consumers behavior
Vicky Erlinda,
Indah Fatmawati.
| Fear of Missing Out FoMO is usually associated with negative things related to a person s mental problems. FoMO often occurs in the digital age, when social media and technology are increasingly...
Published in 18 October 2024
Intention to purchase eco-friendly stationery: A study on university students using S-O-R framework
Pick-Soon Ling,
Lily Liong,
et al.
| Due to the high usage and demand of stationery among university students, this study investigates the factors that significantly influence university students' intention to purchase eco-friendly...
Published in 17 August 2024
The Influence of Social Media Marketing on Consumer Purchase Intentions: Examining the Roles of Brand Equity and Brand Awareness in the Saudi Arabian Market
Hashed Mabkhot,
Mohammed Al-Abbad.
| This study investigates the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers' purchase intentions within Saudi Arabia’s online shopping...
Published in 15 February 2025
Purchase intention and consumption behavior towards luxury five-star green hotels: A systematic literature review
Wang Zhuoxian,
Nor Azila Mohd Noor,
et al.
| Global warming has increasingly highlighted the urgent need for action against climate change, particularly as its adverse effects on public health become more evident. This urgency has spurred...
Published in 03 March 2025
| The fashion industry has recently shown a keen interest in environmental and sustainability issues. The potential for the sustainable fashion sector is enormous, and shoppers in Generation Z and...
Published in 03 April 2024
A bibliometric analysis of social media advertising research: Mapping prominent trends
Sarita Nagvanshi,
Vinod Kumar.
| Despite the growing body of research in the area of social media advertising, there is a scarcity of review studies that synthesize important trends and probable future. To fill this...
Published in 12 December 2024
Recommender systems: A systematic literature review, synthesis and framework for future capabilities
Srishti Bokadia,
Ruchi Jain,
et al.
| This study offers a comprehensive exploration of recommender systems (RSs) with a focus on their influence on consumers’ purchase intentions in the realm of e-commerce. Employing the Scientific...
Published in 22 April 2024