Search Results for influence on consumer
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LITERATURE REVIEW: ANALYSIS OF THE IMPACT OF CONSUMER BOYCOTT MOVEMENTS ON THE BUSINESS PERFORMANCE AND BRAND REPUTATION OF GLOBAL COMPANIES
Herry Mulyono,
Benediktus Rolando.
| This systematic literature review analyzes the impact of consumer boycott movements on business performance and brand reputation of global companies. The primary objective is to understand how...
Published in 18 February 2025
Bibliometric analysis of publication trends in the Scopus database on the theme fear of missing out to consumers behavior
Vicky Erlinda,
Indah Fatmawati.
| Fear of Missing Out FoMO is usually associated with negative things related to a person s mental problems. FoMO often occurs in the digital age, when social media and technology are increasingly...
Published in 18 October 2024
Recommender systems: A systematic literature review, synthesis and framework for future capabilities
Srishti Bokadia,
Ruchi Jain,
et al.
| This study offers a comprehensive exploration of recommender systems (RSs) with a focus on their influence on consumers’ purchase intentions in the realm of e-commerce. Employing the Scientific...
Published in 22 April 2024
Green brand communication and the profitability of manufacturing firms: The moderating role of environmental commitment
Derrick Nukunu Akude,
John Kwame Akuma,
et al.
| This study investigates the moderating role of environmental commitment in the relationship between green brand communication and the profitability of manufacturing firms. It seeks to explore...
Published in 21 November 2024
The role of mascots in branding and consumer engagement: Insights from Indian advertising
B. Veda Varsha Reddy,
Y. Hemanth,
et al.
| This crucial role of mascots contributes not only to the successful capture of audience attention but also to an enduring development of brand awareness that prevails over time. With deep...
Published in 05 December 2024
Consumer attitude as a mediator in the adoption of smart retail technologies in emerging market
Mathivannan Jaganathan,
Selvan Perumal,
et al.
| This study examines the factors influencing the adoption of smart retailing technologies in Malaysia, a developing retail market. Using Partial Least Squares Structural Equation Modeling...
Published in 08 November 2024
Green marketing and corporate social responsibility: A review of business practices
Pooja Deshmukh,
Harshal Tare.
| Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical and sustainable company practices. This review article offers a thorough examination of the...
Published in 30 December 2023
A bibliometric exploration of religiosity and purchase intention
Shailendra Singh Rana,
Ajay Pingale,
et al.
| Religiosity, the beliefs, practices, and values associated with religious traditions, plays a significant role in influencing human behavior, including consumer behavior and purchase intention....
Published in 13 March 2025
From attitude to action: Exploring the pathway to purchase organic skincare products
Sonia Minocha,
Animesh Singh.
| Assessing consumer attitudes towards organic skincare products is crucial in today’s competitive market. As people become more conscious of synthetic substances, animal suffering, and...
Published in 24 June 2024
The Influence of Social Media Marketing on Consumer Purchase Intentions: Examining the Roles of Brand Equity and Brand Awareness in the Saudi Arabian Market
Hashed Mabkhot,
Mohammed Al-Abbad.
| This study investigates the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers' purchase intentions within Saudi Arabia’s online shopping...
Published in 15 February 2025
A conceptual framework for exploring the use of a green marketing mix and brand image to attract customers for green services while visiting a hotel: A step toward marketing sustainability
Nadia Atshan,
Hamiza Jamaludin,
et al.
| Recently, the application of green marketing strategies to promote marketing sustainability has increased in response to the growing demand for eco-friendly products, Price, promotion, place,...
Published in 19 September 2024
Innovation meets modest fashion-based localism: A systematic literature review
Munawaroh,
Effy Zalfiana Rusfian,
et al.
| Research on innovation, localism, and modest fashion has garnered significant scholarly attention in recent years. However, existing studies have not produced conclusive results regarding the...
Published in 14 September 2024
Four decades of green marketing research: A bibliometric analysis in the sustainable perspective
Kumba Digdowiseiso.
| Businesses need to be able to adapt and respond effectively in order to stay up with the rapid and ongoing changes that are occurring in both society and the natural environment. One alternative...
Published in 14 February 2025
Exploring the influence of modern technologies in education: Evaluating the effects of e-learning and remote instruction on academic performance
Larysa Subota,
Zhanna Buts,
et al.
| The significance of strategic management in the tourism sector stems from its critical role in the economic and social development of nations. With escalating competition, evolving consumer...
Published in 11 June 2024