Search Results for e-commerce
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Factors affecting consumer purchasing behavior on e-commerce platforms in Hanoi city, Vietnam, during the COVID-19 pandemic and implications for the postpandemic era
Vu Thanh Huong,
Tran Huong Linh,
et al.
| This paper examines the determinants of consumer buying behavior on e-commerce platforms in Hanoi city utilizing factor analysis and regression techniques, with fear of the COVID-19 pandemic...
Published in 22 March 2024
E-commerce development: Prospects and legal challenges of business digital transformation amidst economic de-shadowing
Vitalii Volynets,
Vladyslav Lohvynenko,
et al.
| The development of e-commerce is becoming a decisive factor in the transformation of the global economy, opening up new opportunities for business. The purpose of the study is to identify...
Published in 18 December 2024
Safeguarding against AI exploitation in e-commerce investment management
Vitalii Volynets,
Hanna Ilchenko,
et al.
| Artificial intelligence (AI) is increasingly vital in e-commerce, especially investment management. AI can enhance decision-making processes, risk analysis, and trend forecasting. However, legal...
Published in 12 June 2024
Exploratory factor analysis and reliability of a cross-cultural competence instrument for Chinese cross-border E-commerce (CBEC) students
Ziyun Song,
Sheerad Sahid.
| With the growth of information technology, cross-border e-commerce (CBEC) is expanding rapidly in China. Developing cross-cultural competence is crucial for training CBEC students to meet...
Published in 02 January 2025
Recommender systems: A systematic literature review, synthesis and framework for future capabilities
Srishti Bokadia,
Ruchi Jain,
et al.
| This study offers a comprehensive exploration of recommender systems (RSs) with a focus on their influence on consumers’ purchase intentions in the realm of e-commerce. Employing the Scientific...
Published in 22 April 2024
Exploring the impact of digitalisation on rural women's socio-economic status: A bibliometric and scoping study
Indradevi Ramasamy,
Sathish Arumbi Saravanan,
et al.
| The rapid development of digital technologies has the potential to accelerate the socio-economic change of rural women. This study provides insights obtained from a thorough scoping assessment...
Published in 14 October 2024
A bibliometric and conceptual analysis of digital marketing: Capabilities, strategies, innovation, and firm performance
Mohammed Ali Sharafuddin,
Sathyapriya Janarthanam.
| This study presents a comprehensive digital marketing framework based on a bibliometric analysis of 950 articles from the SCOPUS database, exploring the relationship between digital marketing...
Published in 10 March 2025
The impact of social media on rural area: A bibliometric analysis
R. Saravanan,
C. R. Sundara Rajan.
| The number of general retail visits has decreased worldwide due to the COVID-19 pandemic. Individuals who previously used social media for commercial transactions now choose e-commerce. Social...
Published in 03 January 2024