| The workplace environment experienced tremendous transformation after the worldwide pandemic, with the hybrid model emerging as the most significant paradigm. For a considerable duration,...

| This study seeks to analyze the utilization of multimedia in opera to preserve and promote intangible cultural heritage (ICH) through modern communication technologies, focusing on the...

| This study investigates the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers' purchase intentions within Saudi Arabia’s online shopping...