| The expanding growth rate of the global Muslim population indicates a rise in halal product consumption. Numerous stakeholders, including academics and researchers, accord the halal market with...
| The term "halal" which is often used is derived from the Arabic word which means allowed to be consumed or done. On the other hand, "haram" refers to anything that is illegal to consume or do....
| Halal tourism is experiencing rapid development, driven by the demand of Muslim tourists. One of which is in the Sharia hotel industry. Few studies compare reviews of Sharia hotel visitors among...
| The consumer's character is significant in determining the concept and industry strategy employed. An effective method for evaluating such matters is analyzing identifiable market segments based...