Search Results for Celebrity Endorsement
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Celebrity strategies in exerting influence on climate change issues
Raihan Septa Dininta,
Arie Kusuma Paksi.
| In the present era, social media is being utilized frequently to establish connections with individuals across the globe. Contemporary society provides advantages to specific individuals,...
Published in 08 April 2024
Celebrity endorsement theories: Review perspective
Varsha Reddy Bogollu Veda,
Sathish Arumbi Sathish.
| The goal of this study is to examine existing theories in the field of celebrity endorsement and show how these theories can be used as a foundation for future research in this area. This...
Published in 19 December 2023