Search Results for green marketing
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Four decades of green marketing research: A bibliometric analysis in the sustainable perspective
Kumba Digdowiseiso.
| Businesses need to be able to adapt and respond effectively in order to stay up with the rapid and ongoing changes that are occurring in both society and the natural environment. One alternative...
Published in 14 February 2025
A bibliometric analysis using the VOS Viewer: Green marketing, repurchase intention, and correlations
Nur Edi Nomalisa,
Retno Widowati.
| This study uses the SCOPUS database to analyze the evolution of publications on green marketing, repurchase intention, and their relationships. The VOSviewer software program was used in this...
Published in 22 March 2024
Green marketing practices and financial performance of manufacturing firms: The moderating role of organizational culture
John Kwame Akuma,
Derrick Nukunu Akude,
et al.
| This paper investigated the moderating role of organizational culture on the relationship amid green marketing practices as well as financial performance of manufacturing firms. The survey...
Published in 14 September 2024
A conceptual framework for exploring the use of a green marketing mix and brand image to attract customers for green services while visiting a hotel: A step toward marketing sustainability
Nadia Atshan,
Hamiza Jamaludin,
et al.
| Recently, the application of green marketing strategies to promote marketing sustainability has increased in response to the growing demand for eco-friendly products, Price, promotion, place,...
Published in 19 September 2024
Green marketing for sustainability business: A bibliometric analysis
Hadi Sumarsono,
Bagus Shandy Narmaditya,
et al.
| Green marketing is a theme of international interest that invites attention among scholars from multidisciplinary areas. The popularity of green marketing is also acknowledged as a prominent...
Published in 22 October 2024
Green marketing and corporate social responsibility: A review of business practices
Pooja Deshmukh,
Harshal Tare.
| Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical and sustainable company practices. This review article offers a thorough examination of the...
Published in 30 December 2023
Purchase intention and consumption behavior towards luxury five-star green hotels: A systematic literature review
Wang Zhuoxian,
Nor Azila Mohd Noor,
et al.
| Global warming has increasingly highlighted the urgent need for action against climate change, particularly as its adverse effects on public health become more evident. This urgency has spurred...
Published in 03 March 2025
Green brand communication and the profitability of manufacturing firms: The moderating role of environmental commitment
Derrick Nukunu Akude,
John Kwame Akuma,
et al.
| This study investigates the moderating role of environmental commitment in the relationship between green brand communication and the profitability of manufacturing firms. It seeks to explore...
Published in 21 November 2024
Post-conflict revival of tourism: Sustainable models for communities and regions in Ukraine
Tetiana Tymoshenko,
Yurii Opanashchuk,
et al.
| The armed invasion of Ukraine by Russia has caused significant damage to infrastructure, the economy, and the socio-political sphere, including tourism. Tourism recovery is currently a relevant...
Published in 12 June 2024
| Understanding customer behaviour in the business-to-business (B2B) context is critical for both academics and practitioners. Despite the growing interest in this field, a comprehensive synthesis...
Published in 07 May 2025