Innovation meets modest fashion-based localism: A systematic literature review

Munawaroh; Effy Zalfiana Rusfian; Fibria Indriati

doi:10.31893/multirev.2025015

Keywords:

Abstract

Research on innovation, localism, and modest fashion has garnered significant scholarly attention in recent years. However, existing studies have not produced conclusive results regarding the link between innovation in modest fashion and localism. This systematic literature review aims to identify research trends, theories, and innovations in modest fashion and determine factors related to innovation in modest fashion on the basis of localism. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used to analyze 24 articles on innovation, localism, and modest fashion from the Scopus, Web of Science, and ProQuest databases. The results indicate a growing trend in the themes of innovation, localism, and modest fashion over the last decade. Additionally, six main factors have emerged to answer the research question regarding the determinants of innovation: design-driven, market-driven, technology-driven, localism-driven, culture-driven, and sustainability-driven. These factors emphasize the significance of considering localism and sustainability in shaping future innovations in the modest fashion industry. The study concludes that the combination of these driving factors can greatly influence the development of innovative strategies that align with consumer preferences and global market trends. Moreover, the findings of this review contribute to the growing body of knowledge on the relationship between innovation and localism, offering practical insights for business leaders and policymakers. By understanding how localism can drive innovation in the modest fashion industry, businesses can better position themselves to create sustainable and competitive advantages. Future research should focus on further exploring these factors to provide more in-depth insights into the role of localism in promoting innovation and business performance in the modest fashion sector.
References
1. Alalawneh, A. A. F., Alkhatib, S. F., & Abu Abbass, M. H. (2022). Social media usage and innovation performance: The case of fashion SMEs in Jordan. International Journal of Fashion Design, Technology and Education, 15(2), 221-232.
2. Antaki, B., & Medvedev, K. (2018). Manos del Uruguay: exploring the inherent tensions between localism and the global craft economy. Fashion Practice, 10(2), 196-212.
3. Audrezet, A., & Parguel, B. (2023). Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion. Journal of Marketing Management, 1-29.
4. Bertola, P., Vacca, F., Colombi, C., Iannilli, V. M., & Augello, M. (2016). The cultural dimension of design driven innovation. A perspective from the fashion industry. The Design Journal, 19(2), 237-251.
5. Blas Riesgo, S., Codina, M., & Sádaba, T. (2023). Does sustainability matter to fashion consumers? Clustering fashion consumers and their purchasing behavior in Spain. Fashion Practice, 15(1), 36-63.
6. Coscieme, L., Manshoven, S., Gillabel, J., Grossi, F., & Mortensen, L. F. (2022). A framework of circular business models for fashion and textiles: the role of business-model, technical, and social innovation. Sustainability: Science, Practice and Policy, 18(1), 451-462.
7. De Felice, F., & Petrillo, A. (2013). Key success factors for organizational innovation in the fashion industry. International Journal of Engineering Business Management, 5, 27.
8. Duckworth, M. (2023). Localism and Clothing: Views from the Wardrobes of Aotearoa-New Zealanders." PhD dissertation. ResearchSpace@ Auckland.
9. Dybdahl, L. M. (2019). Business model innovation for sustainability through localism. Innovation for Sustainability: Business Transformations towards a Better World, 193-211.
10. Elvianti, W., & Putri, N. A. (2019). Monetizing Hijab: Analysis on State’s National Interest on the Growing Hijab Fashion Trend in Indonesia. Journal of Islamic World and Politics, 3(2), 635-650.
11. Fikri, A. R., Ratnasari, R. T., Ahmi, A., & Kirana, K. C. (2022). Market orientation and business performance: the mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indonesia. Journal of Islamic Accounting and Business Research, 13(8), 1234-1252.
12. Fletcher, K. (2018). The fashion land ethic: Localism, clothing activity, and Macclesfield. Fashion Practice, 10(2), 139-159.
13. Fletcher, K., & Vittersø, G. (2018). Local food initiatives and fashion change: Comparing food and clothes to better understand fashion localism. Fashion Practice, 10(2), 160-170.
14. Hendrayati, H., & Gaffar, V. (2016). Innovation and marketing performance of womenpreneur in fashion industry in Indonesia. Procedia-Social and Behavioral Sciences, 219, 299-306.
15. Hildreth, P. (2011). What is localism, and what implications do different models have for managing the local economy?. Local Economy, 26(8), 702-714.
16. Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8), 1054-1075
17. Jin, B. E., & Shin, D. C. (2020). Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model. Business Horizons, 63(3), 301-311.
18. Jung, S., & Jin, B. (2014). A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of consumer studies, 38(5), 510-519.
19. Khurotul, A. E., Ferina, N., & Sukowidyanti, A. P. (2019). A study of modest fashion SMEs’ business performance: the moderating role of business model innovation. Eurasia: Economics & Business, 2(20), 125-133.
20. Lizarralde, I., Tyl, B., & Bonvoisin, J. (2014). Socially Responsible Regions: A Localism Business Model to enhance eco-innovation. In ISPIM Conference Proceedings (p. 1). The International Society for Professional Innovation Management (ISPIM).
21. Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the financial performance of SMEs based on sharia economy: Perspective of economic business sustainability and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 18.
22. Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between business model innovation, corporate sustainability, and organisational values within the fashion industry. Journal of business ethics, 149, 267-284.
23. Pei, X. (2016). Innovation meets Localism: An exploratory study on design strategy towards cultural sustainability. International Journal of Social Science and Humanity, 3(6), 230-234.
24. Perera, G. A., & Ranaweera, A. (2023). Fashion localism: evaluation and extensions of utility in Sri Lankan fashion brands. Research Journal of Textile and Apparel, 27(2), 264-280.
25. Purwaningwulan, M. M., Suryana, A., Wahyudin, U., & Dida, S. (2019). Creative innovation online relationship marketing Islamic fashion e-commerce in Indonesia. Library Philosophy and Practice, 2579(1), 1-17.
26. Real, M., Lizarralde, I., & Tyl, B. (2020). Exploring local business model development for regional circular textile transition in France. Fashion practice, 12(1), 6-33.
27. Shiratina, A., Kartini, D., Mulyana, A., Helmi, A., & Suryana, Y. (2019). Implementation innovation and value creation in improving business performance muslim fashion. International Journal of Entrepreneurship, 23(2), 1-8.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Munawaroh, Rusfian, E. Z., & Indriati, F. (2024). Innovation meets modest fashion-based localism: A systematic literature review. Multidisciplinary Reviews, 8(1), 2025015. https://doi.org/10.31893/multirev.2025015

[1] Alalawneh, A. A. F., Alkhatib, S. F., & Abu Abbass, M. H. (2022). Social media usage and innovation performance: The case of fashion SMEs in Jordan. International Journal of Fashion Design, Technology and Education, 15(2), 221-232.

[2] Antaki, B., & Medvedev, K. (2018). Manos del Uruguay: exploring the inherent tensions between localism and the global craft economy. Fashion Practice, 10(2), 196-212.

[3] Audrezet, A., & Parguel, B. (2023). Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion. Journal of Marketing Management, 1-29.

[4] Bertola, P., Vacca, F., Colombi, C., Iannilli, V. M., & Augello, M. (2016). The cultural dimension of design driven innovation. A perspective from the fashion industry. The Design Journal, 19(2), 237-251.

[5] Blas Riesgo, S., Codina, M., & Sádaba, T. (2023). Does sustainability matter to fashion consumers? Clustering fashion consumers and their purchasing behavior in Spain. Fashion Practice, 15(1), 36-63.

[6] Coscieme, L., Manshoven, S., Gillabel, J., Grossi, F., & Mortensen, L. F. (2022). A framework of circular business models for fashion and textiles: the role of business-model, technical, and social innovation. Sustainability: Science, Practice and Policy, 18(1), 451-462.

[7] De Felice, F., & Petrillo, A. (2013). Key success factors for organizational innovation in the fashion industry. International Journal of Engineering Business Management, 5, 27.

[8] Duckworth, M. (2023). Localism and Clothing: Views from the Wardrobes of Aotearoa-New Zealanders." PhD dissertation. ResearchSpace@ Auckland.

[9] Dybdahl, L. M. (2019). Business model innovation for sustainability through localism. Innovation for Sustainability: Business Transformations towards a Better World, 193-211.

[10] Elvianti, W., & Putri, N. A. (2019). Monetizing Hijab: Analysis on State’s National Interest on the Growing Hijab Fashion Trend in Indonesia. Journal of Islamic World and Politics, 3(2), 635-650.

[11] Fikri, A. R., Ratnasari, R. T., Ahmi, A., & Kirana, K. C. (2022). Market orientation and business performance: the mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indonesia. Journal of Islamic Accounting and Business Research, 13(8), 1234-1252.

[12] Fletcher, K. (2018). The fashion land ethic: Localism, clothing activity, and Macclesfield. Fashion Practice, 10(2), 139-159.

[13] Fletcher, K., & Vittersø, G. (2018). Local food initiatives and fashion change: Comparing food and clothes to better understand fashion localism. Fashion Practice, 10(2), 160-170.

[14] Hendrayati, H., & Gaffar, V. (2016). Innovation and marketing performance of womenpreneur in fashion industry in Indonesia. Procedia-Social and Behavioral Sciences, 219, 299-306.

[15] Hildreth, P. (2011). What is localism, and what implications do different models have for managing the local economy?. Local Economy, 26(8), 702-714.

[16] Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8), 1054-1075

[17] Jin, B. E., & Shin, D. C. (2020). Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model. Business Horizons, 63(3), 301-311.

[18] Jung, S., & Jin, B. (2014). A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of consumer studies, 38(5), 510-519.

[19] Khurotul, A. E., Ferina, N., & Sukowidyanti, A. P. (2019). A study of modest fashion SMEs’ business performance: the moderating role of business model innovation. Eurasia: Economics & Business, 2(20), 125-133.

[20] Lizarralde, I., Tyl, B., & Bonvoisin, J. (2014). Socially Responsible Regions: A Localism Business Model to enhance eco-innovation. In ISPIM Conference Proceedings (p. 1). The International Society for Professional Innovation Management (ISPIM).

[21] Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the financial performance of SMEs based on sharia economy: Perspective of economic business sustainability and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 18.

[22] Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between business model innovation, corporate sustainability, and organisational values within the fashion industry. Journal of business ethics, 149, 267-284.

[23] Pei, X. (2016). Innovation meets Localism: An exploratory study on design strategy towards cultural sustainability. International Journal of Social Science and Humanity, 3(6), 230-234.

[24] Perera, G. A., & Ranaweera, A. (2023). Fashion localism: evaluation and extensions of utility in Sri Lankan fashion brands. Research Journal of Textile and Apparel, 27(2), 264-280.

[25] Purwaningwulan, M. M., Suryana, A., Wahyudin, U., & Dida, S. (2019). Creative innovation online relationship marketing Islamic fashion e-commerce in Indonesia. Library Philosophy and Practice, 2579(1), 1-17.

[26] Real, M., Lizarralde, I., & Tyl, B. (2020). Exploring local business model development for regional circular textile transition in France. Fashion practice, 12(1), 6-33.

[27] Shiratina, A., Kartini, D., Mulyana, A., Helmi, A., & Suryana, Y. (2019). Implementation innovation and value creation in improving business performance muslim fashion. International Journal of Entrepreneurship, 23(2), 1-8.

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References

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