• Abstract

    Marketing management is the systematic organization and supervision of businesses' production and sales activities, focusing on market research to satisfy consumer demand and generate profits. Advertising is a crucial managerial operation, alongside finance, production, research and logistics. According to the management theory, marketing demands consumers vote with their money for the products that are essential to them. This decides the profitability of the business and meets the needs of the client. The majority mistakenly associated this idea with sales and promotion as marketing is the means of persuading the people to make an investment. The main component of sales is face-to-face interaction, where vendors interact with prospective consumers. Marketing uses media outlets and other means to generate demand and persuade individuals, even those without personal connections, to purchase goods or services. The goal is to understand consumers, so that the product or service matches their needs and sells itself, focusing on unnecessary sales.

  • References

    1. Agzamov, A. T., Rakhmatullaeva, F. M., & Giyazova, N. B. (2021, June). Marketing strategy for the competitiveness of modern enterprises. In E-Conference Globe (pp. 1-3).
    2. Ali, B. J., Gardi, B., Jabbar Othman, B., Ali Ahmed, S., Burhan Ismael, N., Abdalla Hamza, P., ... & Anwar, G. (2021). Hotel service quality: The impact of service quality on customer satisfaction in hospitality. International Journal of Engineering, Business and Management, 5(3), 14-28.
    3. Al-Subhi, A. S. (2022). Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements. Journal of Pragmatics, 187, 24-40.10.1016/j.pragma.2021.10.027
    4. Begum, S., Ashfaq, M., Xia, E., & Awan, U. (2022). Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement. Business Strategy and the Environment, 31(1), 580-597.10.1002/bse.2911
    5. Chakrabarti, P., Chakrabarti, T., Bane, S., Satpathy, B., SenGupta, I., & Ware, J. A. (2021). Analysis of Strategic Market Management in Light of Stochastic Processes, Recurrence Relation, Abelian Group and Expectation. In Advances in Artificial Intelligence and Data Engineering: Select Proceedings of AIDE 2019 (pp. 701-710). Springer Singapore.10.1007/978-981-15-3514-7_53
    6. Chopra, K. (2023). A Comprehensive Cost Analysis of the Transition from Traditional Techniques to Digital Marketing. Marketing, 8(10).
    7. Costa, P., & Rodrigues, H. (2023). The ever-changing business of e-commerce-net benefits while designing a new platform for small companies. Review of Managerial Science, 1-39.10.1007/s11846-023-00681-6
    8. Dagnino, G. B., Picone, P. M., & Ferrigno, G. (2021). Temporary competitive advantage: a state‐of‐the‐art literature review and research directions. International Journal of Management Reviews, 23(1), 85-115.10.1111/ijmr.12242
    9. DeDominicis, B. E. (2022). The Social Identity Construction of Cosmopolitanism: The Nation State and Transnational Social Justice Movements. The International Journal of Interdisciplinary Global Studies, 17(1), 53.10.18848/2324-755X/CGP/v17i01/53-75
    10. DePhelps, C., & Peterson, S. (2020). Estimating the Economic Contributions of the Moscow Farmers Market. In Western Economics Forum (Vol. 18, No. 2, pp. 65-75).10.22004/ag.econ.308127
    11. Elgarhy, S. D., & Mohamed, L. M. (2023). The influences of services marketing mix (7ps) on loyalty, intentions, and profitability in the Egyptian travel agencies: The mediating role of customer satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 24(6), 782-805.10.1080/1528008X.2022.2080148
    12. Farias, G., Farias, C., Krysa, I., & Harmon, J. (2020). Sustainability mindsets for strategic management: lifting the yoke of the neo-classical economic perspective. Sustainability, 12(17), 6977.10.3390/su12176977
    13. Habbel, V., Jackson, E. T., Orth, M., Richter, J., & Harten, S. (2021). Evaluating blended finance instruments and mechanisms: Approaches and methods.10.1787/22220518
    14. Holod, A. P., Shevchuk, A. V., Korkuna, O. I., Kniazieva, T. V., & Shevchenko, A. V. (2020). Spatial aspects of modernization of regional tourist systems. Revista Turismo Estudos e Práticas-RTEP/UERN, (5), 1-12.
    15. Hutt, M. D., & Speh, T. W. (2021). Business marketing management: B2B. South-Western, Cengage Learning.
    16. Islam, M. M., & Nahid, M. A. (2023). Marketing plan for Zump: A food delivery service in Pietarsaari.
    17. Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264-275.10.1016/j.indmarman.2020.07.015
    18. Khorramfar, R., Özaltın, O. Y., Kempf, K. G., & Uzsoy, R. (2022). Managing Product Transitions: A Bilevel Programming Approach. INFORMS Journal on Computing, 34(5), 2828-2844.10.1287/ijoc.2022.1210
    19. Kim, T., Ochoa, J., Faika, T., Mantooth, H. A., Di, J., Li, Q., & Lee, Y. (2020). An overview of cyber-physical security of battery management systems and adoption of blockchain technology. IEEE Journal of Emerging and Selected Topics in Power Electronics, 10(1), 1270-1281.10.1109/JESTPE.2020.2968490
    20. Lan, T. T. N. (2023). Market development strategy of renewable energy industry in Vietnam. International journal of business and globalisation.
    21. Li, Q., Gao, W., Lin, W., Liu, T., Zhang, Y., Ding, X., ... & Liu, W. (2020). Experiment and simulation study on convective heat transfer of all-glass evacuated tube solar collector. Renewable Energy, 152, 1129-1139.10.1016/j.renene.2020.01.089
    22. Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business horizons, 64(2), 285-293.10.1016/j.bushor.2020.12.004
    23. Orlando, G., & Pelosi, R. (2020). Non-performing loans for Italian companies: When time matters. An empirical research on estimating probability to default and loss given default. International Journal of Financial Studies, 8(4), 68.10.3390/ijfs8040068
    24. Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2022). Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of research in Marketing, 39(2), 541-565.10.1016/j.ijresmar.2021.09.005
    25. Shcherbakov, D.S., Tikhonov, A.A., Prokhorov, V.T., & Volkova, G.Y. (2022). Features of the strategic direction for the implementation of the socio-economic development of the Republic of Kareli ISJ Theoretical & Applied Science 11,1-43.
    26. Siddique, Z. B., Khan, M. A., Din, I. U., Almogren, A., Mohiuddin, I., & Nazir, S. (2021). Machine learning-based detection of spam emails. Scientific Programming, 2021, 1-11.10.1155/2021/6508784
    27. Toha, M. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1-17.
    28. Xonkeldiyeva, K. R. (2021). Features of management of textile industry enterprises based on the cluster approach. ACADEMICIA: An International Multidisciplinary Research Journal, 11(9), 780-783.10.5958/2249-7137.2021.01993.5
    29. Yan, Z., Liu, J., Zhu, K., Yuan, Y., Yang, W., Ma, Y., & Zhang, L. (2020, June). Establishment of international after-sales service system for coal mine equipment. In 2020 International Conference on Wireless Communications and Smart Grid (ICWCSG) (pp. 508-511). IEEE.10.1109/ICWCSG50807.2020.00113

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2023 Malque Publishing

How to cite

Bagaria, M. D., Kulshrestha, S., Srivastava, G., Garg, A., & Chandra, U. (2024). Analyzing transformative marketing strategies for empowering enterprise sales achievement. Multidisciplinary Reviews, 6, 2023ss092. https://doi.org/10.31893/multirev.2023ss092
  • Article viewed - 28
  • PDF downloaded - 11