• Abstract

    Artificial intelligence (AI) is increasingly vital in e-commerce, especially investment management. AI can enhance decision-making processes, risk analysis, and trend forecasting. However, legal aspects must be considered to prevent abuses and ensure the legality and ethics of AI use in investment management. Data collection and analysis are crucial stages in investment management. Compliance with data protection legislation is essential when using AI for automated decision-making in investment processes. Ethical considerations must be considered as these decisions can impact individuals' financial interests. Therefore, it is crucial that such systems are transparent and adhere to ethical standards. Determining who is responsible for the outcomes of AI decisions made in investment management is also essential. Software developers, system operators, and financial advisors may use AI to support their decisions. However, using AI can make them vulnerable to cyberattacks and affect the security of financial operations. Therefore, it is crucial to develop systems with high data protection levels and check them for vulnerabilities. Investment management in e-commerce may have an international dimension, which raises questions about compliance with international standards and regulatory requirements in AI. Artificial intelligence in investment management in e-commerce offers numerous opportunities to improve process efficiency and accuracy. However, it is crucial to ensure that such applications comply with legal norms, ethical principles, and security requirements. Only this approach will maximise AI's benefits in investment management while ensuring the legality and ethics of technology use.

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Volynets, V., Ilchenko, H., Akimov, M., Pokhylenko, I., & Dobrodzii, O. (2024). Safeguarding against AI exploitation in e-commerce investment management. Multidisciplinary Reviews, 7, 2024spe028. https://doi.org/10.31893/multirev.2024spe028
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