• Abstract

    The article examines how political leaders use social media to shape their image during elections. Social media and digital platforms have changed political communication, allowing politicians to craft their image carefully. Social media has changed politics, yet misinformation and public opinion manipulation are concerns. Politicians' online avatars may misrepresent their goals and policies, overshadowing public policy discussions. The study uses a comprehensive analysis of the literature with Scopus database source to analyze how political elites shape their social media image during elections in different nations. This research examines how political leaders use social media to shape their public persona during election campaigns in several countries. The results will reveal political elites' social media image-building strategies during elections, including personalized methods, visual cues' impact on engagement, and preferred platforms for visual communication. This extensive study of the long-term consequences of visual communication tactics shows that politicians using social media to convey stories have a lasting impact on public perception and engagement in politics.

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How to cite

Srikandi, M. B., Jonathan Jacob Paul Latupeirissa, Sahri Aflah Ramadiansyah, Ni Luh Yulyana Dewi, Ida Bagus Gde Agung Yoga Pramana, & I Kadek Rian Prayana. (2024). Social media politics: Analysis of political elite image construction in multiple country elections. Multidisciplinary Reviews, (| Accepted Articles). Retrieved from https://malque.pub/ojs/index.php/mr/article/view/3685
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