• Abstract

    Recently, competition between universities in attracting new students has become increasingly fierce. One aspect that is considered to attract new students is the university's image. This research aims to theoretically test the relationships among university image, university performance, and university choice. This research design is exploratory through a literature review to answer the research objectives of this study. Based on a literature review, we found that various studies have investigated the influence of university research performance on academic image. Likewise, academic image was found to have a significant influence on university choice. Various studies show that research performance can be measured by several variables, such as research excellence, scientific research capabilities, research productivity, strategic alliances through collaborative research, research quality, responsible scientific behavior, and salaries for scientific productivity. Likewise, academic image can be measured from program-level image, institutional-level image, and academic performance.

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Fakhrudin, A., Fatmawati, I., & Qamari, I. N. (2024). The image of the university influence decision of study: Literature review. Multidisciplinary Reviews, (| Accepted Articles). Retrieved from https://malque.pub/ojs/index.php/mr/article/view/3012
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