Universitas Gadjah Mada, Yogyakarta Indonesia.
Universitas Gadjah Mada, Yogyakarta Indonesia.
Universitas Gadjah Mada, Yogyakarta Indonesia.
Communication identity is incorporated into three cultural contexts (individual, communal and public). Studies in this field have been around since the 90 s. Researchers conduct studies from various perspectives and different issues. This bibliometric study examines research patterns over a certain period of time using the keyword communication identity. The prioritized research question is What are the current trends in communication identity publications? What are the most popular themes in research on communication identity? So that it can be seen the urgency of research when it has found an important theme in the topic of communication identity. The data used is through the Scopus database in 1983-2023. The study findings show that the number of publications regarding communication identity has increased and decreased in certain years, while starting in 2022 it has started to increase and is expected to continue. The theme that became the focus of the study of communication identity found 7 main themes and found the soup topics of each topic. These topics are communication, group, identity, personal, identity gap, relational, and relationship. The urgency in the study of communication identity in the model found by researchers.
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