• Abstract

    This study drives into the emerging field of Employer Branding (EB), examining its trends, impacts, and future research directions. Having transitioned from marketing to human resources, EB has become a crucial strategy for talent acquisition and retention. The study examines 342 research articles retrieved from the Scopus database spanning the years 2004 to 2023, aiming to identify significant trends such as top journals, countries of origin, authors, and noteworthy publications. With India leading in research output, the study reveals a rapidly growing field. Additionally, a comprehensive systematic review of the 25 most-cited articles offers valuable insights into the current state of knowledge. By combining bibliometric and systematic analysis, this study highlights the importance and impact of EB while also suggesting future research directions. These recommendations, addressing methodology and themes, aim to help researchers and academics further shape and advance the field of Employer Branding.

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Reshma, J., & Velmurugan, G. (2024). A systematic and bibliometric analysis of employer branding research: Trends, impacts, and future directions (2004-2023). Multidisciplinary Reviews, 7(9), 2024204. https://doi.org/10.31893/multirev.2024204
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