• Abstract

    This comprehensive analysis scrutinizes Bollywood’s profound metamorphosis in the digital realm, exploring the infusion of advanced media technologies and its consequential impact on filmmaking. The transition from traditional cinematic practices to digital cinematography, employing high-definition cameras and sophisticated postproduction techniques, empowers filmmakers to construct narratives of unparalleled visual richness. The integration of CGI and visual effects broadens creative horizons, transcending traditional filmmaking boundaries. Streaming platforms, led by industry giants such as Netflix and Amazon Prime, play a pivotal role in global content distribution, while social media shapes marketing strategies and the public perception of Bollywood stars. Despite challenges such as piracy and content saturation, the industry displays resilience. Future outlooks anticipate continued technological innovations, emphasizing the need to address digital security concerns and maintain quality control. Collaborations with global talent enrich cross-cultural narratives and bolster Bollywood’s global presence. This exploration positions Bollywood as a leader in the dynamic digital revolution, prioritizing innovation, adaptability, and creative excellence in the evolving cinematic landscape.

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Pattanayak, S., Ullah Khan, S., Malik, F., & Khan, S. (2024). Pixelating Bollywood: Navigating media tech in Bollywood’s digital shift. Multidisciplinary Reviews, (| Accepted Articles). Retrieved from https://malque.pub/ojs/index.php/mr/article/view/2779
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