Keywords:
consumer behavior
  • Abstract

    Assessing consumer attitudes towards organic skincare products is crucial in today’s competitive market. As people become more conscious of synthetic substances, animal suffering, and environmental impacts, the appeal of organic skincare is greater than ever. This paper investigates how consumer attitudes regarding organic skin care products translate into purchase intentions and subsequent shopping behaviour. This research emphasises the impact of health, environment, and appearance consciousness on customer attitudes towards organic skin care products. This study investigated the influence of experience and subjective standards in regulating the relationship between purchase intention and purchase conduct. The data were collected by random sampling. There were 498 valid replies to the survey. The Hayes process approach, psychometric characteristics, and hypothesis testing addressed the study’s research concerns. SPSS 25 and AMOS 22 were used to analyse the data. According to the study, health, environmental, and appearance consciousness are precursors to attitudes towards organic skin care products. When an attitude is created, it is converted into a buying intention, which leads to actual behaviour. Past experience has a substantial moderating impact on purchasing intention and behaviour. On the other hand, subjective norms fail to moderate the same relationship. The limitations and future scope of the study are discussed further in the paper’s body.

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Minocha, S., & Singh, A. (2024). From attitude to action: Exploring the pathway to purchase organic skincare products. Multidisciplinary Reviews, (| Accepted Articles). Retrieved from https://malque.pub/ojs/index.php/mr/article/view/2499
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