Illuminating rural tourism: A bibliometric approach

R. Saravanan; C. R. Sundara Rajan

doi:10.31893/multirev.2024176

Keywords:

tourism

tourism development

rural tourism

bibliometric analysis

Abstract

During the 1970s, 1980s, and 1990s, rural tourism in developed nations provided an exhilarating and pioneering field to delve into, whether one was a scholarly researcher or a visitor immersing oneself in the countryside environment. This type of tourism emerged as a novel and distinctive option, challenging the traditional and, in some cases, rapidly expanding beach and coastal resorts that dominated the tourism industry after the Second World War. Rural tourism was not a completely new occurrence in advanced countries during that period. It had already been set up, for example, in many distinguished and charming areas throughout Europe and North America since the end of the 19th century. The research examines the responses to the growth and transformation of rural tourism by analyzing articles published in Scopus, specifically exploring the subject categories and geographic distribution of these publications. By identifying patterns and making predictions based on these articles, this study aims to classify and investigate key research advancements and divisions in rural tourism. Additionally, it explores the research gaps in this field and synthesizes the findings to establish a solid framework for future investigations. The study also delves into the marketing research aspect of rural tourism and rural locations, highlighting the value of rural tourism journals for businesses and examining the emerging research trends and future opportunities in tourism organizations, as well as critical indicators for business performance. Finally, the article suggests that the capability framework can be utilized to identify new avenues for marketing research in the area.
References
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27. Saxena, G., & Ilbery, B. (2008). Integrated rural tourism - A border case study. Annals of Tourism Research, 35, 233–254. https://doi.org/10.1016/j.annals.2007.07.010
28. Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15(1–3), 53–67. https://doi.org/10.1362/026725799784870496
29. Schulze, G. (1996). The experience society. London: Sage.
30. Singh, R. (2015). The state of Indian tourism and hospitality research: A review and analysis of journal publications. Tourism Management Perspectives, 17. https://doi.org/10.1016/j.tmp.2015.07.002
31. Streimikiene, D., & Bilan, Y. (2015). Review of rural tourism development theories. Transformations in Business and Economics, 14, 21–34.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Saravanan, R., & Rajan, C. R. S. (2024). Illuminating rural tourism: A bibliometric approach. Multidisciplinary Reviews, 7(8), 2024176. https://doi.org/10.31893/multirev.2024176

[1] Alpheaus, L., & Potgieter, M. (2021). The Imperative Role of Community Groups in Rural Tourism Development. African Journal of Hospitality, Tourism and Leisure, 10(4), 1357–1369. https://doi.org/10.46222/ajhtl.19770720.167

[2] Bird, A. (2007). What Is Scientific Progress? Noûs, 41, 64–89. https://doi.org/10.1111/j.1468-0068.2007.00638.x

[3] Butler, R. (1999). Sustainable tourism: A state‐of‐the‐art review. Tourism Geographies, 1, 7–25. https://doi.org/10.1080/14616689908721291

[4] Cai, W., & McKenna, B. (2023). Power and Resistance: Digital-Free Tourism in a Connected World. Journal of Travel Research, 62(2), 290–304. https://doi.org/10.1177/00472875211061208

[5] Chang, W.-J., & Katrichis, J. M. (2016). A literature review of tourism management (1990–2013): a content analysis perspective. Current Issues in Tourism, 19(8), 791–823. https://doi.org/10.1080/13683500.2016.1167177

[6] De Boer, D., & Van Dijk, M. P. (2016). Success factors for community business wildlife tourism partnerships in Tanzania. European Journal of Development Research, 28(4), 555–570. https://doi.org/10.1057/ejdr.2015.23

[7] Gabor, M. (2017). Munich Personal RePEc Archive A content analysis of rural tourism research A content analysis of rural tourism research. Journal of Tourism, Heritage & Services Marketing, 1(1).

[8] Grant, M., & Booth, A. (2009). A typology of reviews: An analysis of 14 review types and associated methologies. Health Information and Libraries Journal, 26, 91–108. https://doi.org/10.1111/j.1471-1842.2009.00848.x

[9] Güzeller, C., & Çeliker, N. (2019). Bibliometrical analysis of Asia Pacific Journal of Tourism Research. Asia Pacific Journal of Tourism Research, 24, 1–13. https://doi.org/10.1080/10941665.2018.1541182

[10] Ivona, A. (2021). Sustainability of Rural Tourism and Promotion of Local Development. Sustainability, 13, 8854. https://doi.org/10.3390/su13168854

[11] Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A., & Sánchez, J. A. (2020). A Bibliometric Analysis of Sports Tourism and Sustainability (2002–2019). Sustainability, 12, 2840. https://doi.org/10.3390/su12072840

[12] Khanra, S., Dhir, A., Kaur, P., & Mäntymäki, M. (2020). Bibliometric analysis and literature review of ecotourism: Toward sustainable development. Tourism Management Perspectives, 37. https://doi.org/10.1016/j.tmp.2020.100777

[13] Köseoglu, M. A. (2016). Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal. Business Research Quarterly, 19. https://doi.org/10.1016/j.brq.2016.02.001

[14] Lane, B., & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches – towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156. https://doi.org/10.1080/09669582.2015.1083997

[15] Nair, V., Munikrishnan, U., Rajaratnam, S., & King, N. (2015). Redefining Rural Tourism in Malaysia: A Conceptual Perspective. Asia Pacific Journal of Tourism Research, 20. https://doi.org/10.1080/10941665.2014.889026

[16] Niñerola, A., Sánchez-Rebull, M.-V., & Hernandez, A. (2019). Tourism Research on Sustainability: A Bibliometric Analysis. Sustainability, 11, 1377. https://doi.org/10.3390/su11051377

[17] Nunkoo, R., & Prayag, G. (2018). A Systematic Review of Consumer Satisfaction Studies in Hospitality Journals: Conceptual Development, Research Approaches and Future Prospects. Journal of Hospitality Marketing & Management, 28. https://doi.org/10.1080/19368623.2018.1504367

[18] Okumus, B. (2020). Food tourism research: a perspective article. Tourism Review, ahead-of-p. https://doi.org/10.1108/TR-11-2019-0450

[19] Pine, J., & Gilmore, J. (1999). The experience economy. Boston, MA. Harvard Business School Press.

[20] Rauniyar, D., Awasthi, M., Kapoor, S., & Mishra, A. (2020). Agritourism: structured literature review and bibliometric analysis. Tourism Recreation Research, 46, 1–19. https://doi.org/10.1080/02508281.2020.1753913

[21] Ravi, S., & Rajasekaran, S. R. C. (2023). A Perspective of Digital Marketing in Rural Areas: a Literature Review. International Journal of Professional Business Review, 8(4), e01388. https://doi.org/10.26668/businessreview/2023.v8i4.1388

[22] Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/https://doi.org/10.1016/j.jhtm.2021.03.001

[23] Ruhanen, L., Weiler, B., Moyle, B., & Moyle, C.-L. (2015). Trends and patterns in sustainable tourism research: a 25-year bibliometric analysis. Journal of Sustainable Tourism, 23, 517–535. https://doi.org/10.1080/09669582.2014.978790

[24] Runte, A. (1990). Trains of discovery: Western railroads and the national parks. Niwot, CO: Roberts Rinehardt.

[25] Saravanan, R. (2024). The impact of social media on rural area : A bibliometric analysis.

[26] Sasu, K., & Epuran, G. (2016). An overview of the new trends in rural tourism. Bulletin of Transilvania University of Brasov.

[27] Saxena, G., & Ilbery, B. (2008). Integrated rural tourism - A border case study. Annals of Tourism Research, 35, 233–254. https://doi.org/10.1016/j.annals.2007.07.010

[28] Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15(1–3), 53–67. https://doi.org/10.1362/026725799784870496

[29] Schulze, G. (1996). The experience society. London: Sage.

[30] Singh, R. (2015). The state of Indian tourism and hospitality research: A review and analysis of journal publications. Tourism Management Perspectives, 17. https://doi.org/10.1016/j.tmp.2015.07.002

[31] Streimikiene, D., & Bilan, Y. (2015). Review of rural tourism development theories. Transformations in Business and Economics, 14, 21–34.

[32] Tichaawa, T., & Moyo, S. (2017). Community involvement and participation in tourism development: a Zimbabwe Study. African Journal of Hospitality, Tourism and Leisure, 6, 1–15.

[33] Tribe, J., & Xiao, H. (2011). Developments in tourism social science. Annals of Tourism Research, 38(1), 7–26. https://doi.org/10.1016/j.annals.2010.11.012

[34] Zeng, B., & Ryan, C. (2012). Assisting the poor in China through tourism development: A review of research. Tourism Management, 33, 239–248. https://doi.org/10.1016/j.tourman.2011.08.014.

Abstract

References

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