This study aims to analyze quality assurance management in the development of quality culture in higher education institutions in Indonesia. This study method is a literature review. The results of the study show that in the quality assurance policies of higher education institutions in Indonesia, there are two quality assurance systems for higher education institutions, namely, the external and internal quality assurance systems. The effectiveness of external and internal quality assurance depends on internal quality assurance management aimed at building a higher education quality culture. Higher education institutions that are managed effectively and efficiently have a high-quality culture. The quality culture of higher education in Indonesia is unique and different from other organizational cultures. This uniqueness can be seen in the quality of academic services, the productivity of scientific work and community service.